PPC Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Strategize, develop, launch, and oversee comprehensive Meta advertising campaigns targeting U.S.-based home service enterprises.

• Create campaign strategies that encompass targeting, campaign structure, budget allocation, bidding strategies, creative direction, promotional offers, and lead-generation goals.

• Supervise and enhance campaigns for services including HVAC, plumbing, roofing, electrical work, landscaping, pest control, remodeling, painting, cleaning, construction, and various other residential services.

• Evaluate metrics such as Cost Per Lead (CPL), qualified lead rate, Customer Acquisition Cost (CAC), Return on Advertising Spend (ROAS), conversion rate, frequency, Click-Through Rate (CTR), Cost Per Mille (CPM), and attribution data.

• Refine campaigns based on the quality of leads and subsequent sales performance.

• Collaborate with CRM and sales teams to pinpoint successful campaigns, audiences, creatives, and offers that yield qualified customers.

• Design and implement A/B tests across various elements including creatives, audiences, offers, copy, landing pages, and campaign frameworks.

• Collaborate with creative teams to brief them on hooks, angles, offers, video concepts, images, copywriting, and calls to action.

• Manage substantial advertising budgets and scale successful campaigns while ensuring target CPL and lead quality standards are met.

• Set up and oversee Meta Pixel, Conversions API (CAPI), events, tracking mechanisms, and attribution systems.

• Identify inefficiencies within campaigns, troubleshoot tracking problems, and formulate data-driven growth strategies.

• Generate clear and actionable performance reports for clients and/or internal stakeholders.

• Keep abreast of updates to the Meta Ads platform, Advantage+ solutions, attribution modifications, and new trends in paid social strategies.

⛳️ Requirements

• Demonstrated hands-on experience in managing Meta Ads campaigns specifically for U.S.-based home service businesses; this is essential and non-negotiable.

• A minimum of 4 years of practical experience in managing Meta Ads campaigns.

• Proven track record in lead generation for U.S.-based companies.

• Strong comprehension of lead generation campaigns, local targeting, lead quality assessment, CPL optimization, and scaling strategies.

• Experience in managing multiple Meta Ads accounts simultaneously, ideally within a performance marketing or digital marketing agency setting.

• Capability to showcase actual Meta advertising work from U.S. home service campaigns that have been personally managed or directly involved.

• Ability to present 2–5 examples of Meta ad creatives from U.S. home service initiatives.

• Advanced proficiency in Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns.

• Strong grasp of Custom Audiences, Lookalike Audiences, interest-based targeting, attribution, and post-iOS 14 measurement methodologies.

• Familiarity with Meta Lead Ads and Instant Forms.

• Experience with CRM platforms such as GoHighLevel, HubSpot, or Salesforce.

• Basic knowledge of Google Analytics 4 (GA4) and best practices for landing-page conversion rate optimization (CRO).

• Meta Blueprint Certification is mandatory.

• Proficient in Excel or Google Sheets for reporting and analyzing campaign performance.

• Exceptional written and verbal communication skills in English.

• Willingness to work during Pacific Standard Time (PST) business hours.

• Access to a reliable computer/laptop meeting designated minimum technical specifications.

• Stable internet connection meeting specified jitter, latency, upload, download, and LAN-cabled requirements.

• Reliable power backup capable of sustaining a minimum of 8 hours.

🏝️ Benefits

• Full-time remote work opportunity.

• Requirement for a reliable computer/laptop.

• Stable high-speed internet connection provided.

• Designated noise-free workspace.

• Backup solutions for internet and power.

• Provision of a noise-canceling headset.