PPC Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Plan, create, launch, and oversee comprehensive Meta advertising campaigns for home service businesses located in the U.S.

• Formulate strategies that encompass targeting, campaign organization, budget management, bidding, creative direction, offers, and lead-generation goals.

• Administer and enhance campaigns for services including HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and various other residential services.

• Evaluate metrics such as CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution data.

• Focus on improving lead quality and downstream sales outcomes rather than solely increasing lead volume.

• Collaborate with CRM and sales teams to pinpoint campaigns, target audiences, creatives, and offers that yield qualified customers.

• Design and implement A/B testing across creatives, audiences, offers, copy, landing pages, and campaign formats.

• Brief and partner with creative teams on hooks, angles, offers, video concepts, images, copy, and calls to action.

• Manage substantial advertising budgets and scale successful campaigns while ensuring target CPL and lead quality are met.

• Set up and oversee Meta Pixel, Conversions API, events, tracking, and attribution.

• Pinpoint campaign inefficiencies, resolve tracking issues, and create data-driven growth strategies.

• Produce clear and actionable performance reports for clients and/or internal stakeholders.

• Stay informed about updates to the Meta Ads platform, Advantage+ solutions, changes in attribution, and new paid-social strategies.

⛳️ Requirements

• Proven, hands-on experience managing Meta Ads campaigns specifically for U.S.-based home service businesses; this is mandatory and non-negotiable.

• A minimum of 4 years of direct experience managing Meta Ads campaigns.

• Demonstrated success in generating leads for U.S.-based businesses.

• Strong knowledge of lead generation campaigns, local targeting, lead quality, CPL optimization, and scaling methods.

• Experience managing multiple Meta Ads accounts concurrently, ideally within a performance marketing or digital marketing agency.

• Ability to showcase actual Meta advertising work from U.S. home service campaigns that you have personally managed or worked on.

• Capability to provide 2–5 examples of Meta ad creatives from U.S. home service campaigns.

• Advanced proficiency in Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns.

• Solid understanding of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and measurement post-iOS 14.

• Experience with Meta Lead Ads and Instant Forms.

• Familiarity with CRM platforms such as GoHighLevel, HubSpot, or Salesforce.

• Basic knowledge of Google Analytics 4 (GA4) and best practices for landing-page conversion rate optimization (CRO).

• Meta Blueprint Certification is required.

• Proficient in Excel or Google Sheets for campaign reporting and analysis.

• Excellent written and verbal communication skills in English.

• Availability to work during Pacific Standard Time (PST) business hours.

• A reliable computer or laptop that meets specified processor, RAM, storage, and graphics requirements.

• Minimum specifications include 12 GB RAM, 128 GB SSD or greater, and 2 GB graphics memory.

• Internet connection with jitter below 10ms, latency under 160ms, upload speed above 25 Mbps, and download speed exceeding 40 Mbps.

• LAN-cabled internet connection is required.

• A dependable power backup system capable of sustaining at least 8 hours.

• A secondary internet connection that meets specified jitter, latency, upload, and download requirements.

• Applications must include an updated resume/CV with shareable links to relevant Meta ad creative samples.

• Applications must contain an experience summary detailing industries, duration, role, objectives, and shareable results.

• Applicants must have the authority to share submitted materials and ensure the removal of any confidential, proprietary, or personally identifiable client information when necessary.

🏝️ Benefits

• Opportunity for remote work.

• Full-time employment.

• Requirement for a noise-free workspace.

• Reliable computer/laptop is necessary.

• Consistent high-speed internet connection required.

• Backup solution for internet and power.

• LAN-cabled internet is a must.

• Reliable power backup capable of supporting a full 8-hour shift.