PPC Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, launch, and oversee paid advertising campaigns across Google Ads, Microsoft Ads, Meta (Facebook and Instagram), and LinkedIn Ads.

• Enhance conversion rates, CTR, ROAS, and cost-effectiveness through continuous testing and data analysis.

• Craft and evaluate ad copy and creative materials.

• Establish and manage conversion tracking and analytics utilizing Google Tag Manager, Google Analytics, and platform-specific pixels.

• Create performance reports and provide recommendations, presenting findings during client meetings alongside account managers.

• Collaborate with account managers to ensure campaigns are aligned with each client's business objectives.

• Remain informed about platform updates, algorithm modifications, and new PPC trends.

• Engage in client discussions and leverage AI tools to facilitate execution.

• Oversee the daily performance of assigned campaigns.

⛳️ Requirements

• Minimum of 1 year of practical experience managing PPC campaigns across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.

• Ability to effectively communicate campaign performance to non-technical clients and team members.

• Excellent copywriting skills with the capability to create ad content that drives conversions.

• Familiarity with conversion tracking, audience segmentation, and retargeting strategies.

• Competence in analyzing campaign data and transforming it into actionable insights.

• Experience managing accounts across various industries is advantageous.

• Ability to work independently in a remote setting while maintaining alignment with team strategies.

• Must reside in the United States.

• Must possess legal authorization to work in the U.S. without employer sponsorship, both now and in the future.

🏝️ Benefits

• Health, dental, and vision insurance.

• Simple IRA with a 3% dollar-for-dollar company match.

• Paid time off beginning at 12 days per year, increasing with tenure, up to 30 days for long-term team members.

• Flexible time available for personal appointments and needs.

• 9 paid holidays, with the option to swap for a cultural or religious holiday that is significant to you.

• Fully remote position, allowing you to work from wherever you feel most productive.

• HeyTaco peer recognition program.