PPC Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish, oversee, and enhance paid search campaigns

• Assist the SEM team with analysis and reporting

• Collaborate with the broader paid search team to boost online visibility and conversion rates

• Ensure campaigns yield a positive return on investment (ROI)

• Manage several accounts concurrently

• Monitor bidding strategies, targeting configurations, budgets, search terms, and account metrics

• Generate extensive keyword lists

• Implement innovative copy suggestions

• Determine campaign budgets and align objectives

• Offer insights and execute strategies for keyword and targeting opportunities, campaign structuring, DSA, PMax, and other paid search domains

• Stay informed about search engine and PPC industry developments

• Analyze data-driven insights to pinpoint performance enhancement opportunities

• Work in collaboration with Sales, Data, and Product stakeholders

⛳️ Requirements

• A minimum of 2 years of proven experience in performance marketing, particularly in creating, managing, and executing paid search campaigns on Google and Bing ads

• Proficient in MS Excel and data manipulation

• Google/Bing ads certification is a bonus

• Strong analytical abilities

• Creative thinking skills

• Exceptional attention to detail

• Strong skills in building relationships

• Strategic thinking capability to devise innovative paid search strategies

• Proficient in effectively presenting information to diverse audiences

• Experience in managing moderate to large-scale paid search accounts

• Skills in campaign performance analysis and digital traffic metrics

• Familiarity with paid search tools such as SEM Rush and Google Search Console

• Demonstrated experience with smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value)

🏝️ Benefits

• Comprehensive health benefits

• Flexible working hours

• Opportunities for professional development

• Collaborative team environment

• Access to cutting-edge tools and technologies