PPC Specialist

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take full ownership of the PPC channel for Solvy, overseeing strategy, campaign initiation, optimization, and scaling efforts.

• Manage and allocate paid budgets to achieve CAC, ROAS, and payback objectives while driving profitable revenue growth.

• Analyze product economics and utilize LTV, CAC, funnel conversion, and retention metrics to inform bidding, targeting, and budgetary decisions.

• Establish and sustain tracking, conversions, and value-based optimization in collaboration with analytics and development teams.

• Conduct ongoing testing across advertisements, keywords, target audiences, bidding strategies, and landing pages.

• Discover new growth avenues via GEOs, campaign types, channels, and enhancements to the conversion funnel.

• Create reports and present findings, insights, and strategic plans to management.

• Keep abreast of platform updates and market shifts, leveraging them into competitive advantages.

⛳️ Requirements

• Minimum of 2 years of hands-on experience in PPC/paid search, with comprehensive management of accounts and budgets.

• Proficiency in Google Ads is essential; familiarity with Microsoft Ads is an advantage.

• A demonstrated history of scaling paid acquisition profitably, with tangible metrics for spend, ROAS/ROI, CAC, and payback outcomes.

• Strong grasp of product unit economics, encompassing LTV, CAC, payback period, conversion funnel, retention, and margin.

• Capable of constructing and justifying a product economics model using spreadsheet tools.

• In-depth knowledge of tCPA/tROAS, value-based bidding, campaign frameworks, Performance Max, keyword analysis, and managing negative keywords.

• Experience with GA4, Google Tag Manager, conversion tracking, offline/server-side conversions, and setting up value-based conversions.

• Advanced skills in Google Sheets/Excel.

• Comfortable working with BI dashboards and raw data.

• Systematic approach to A/B testing of ads, landing pages, and bidding strategies.

• Proficiency in SQL is a significant plus.

• Experience in subscription-based, SaaS, EdTech, or other LTV-focused products is a bonus.

• Familiarity with Looker Studio or other BI tools is desirable.

• Experience with automation and scripting is a plus.

• Experience with Meta, TikTok, Apple Search Ads, and cross-channel budget distribution is a plus.

• Experience in Conversion Rate Optimization (CRO) is advantageous.

• Background in launching new GEOs and markets is a plus.

🏝️ Benefits

• Access to internal and external lectures.

• A large corporate library.

• Compensation for external training courses.

• English language lessons and speaking clubs.

• Option for remote work.

• Office access in Kyiv.

• Coworking spaces available in Lviv or Warsaw.

• Flexible work schedule.

• 28 working days of paid vacation annually.

• Up to 30 days of sick leave.

• Full coverage of all public holidays.

• Option to exchange a working day for a day off and vice versa.

• Medical insurance coverage.

• Mental health program support.

• Compensation for psychologist sessions.

• Participation in the Ukrainian Victory Support program.

• Gifts for special occasions.

• Quarterly online or offline team-building activities.