PPC Management

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Oversee and enhance Walmart Sponsored Search and Sponsored Products campaigns.

• Create and implement PPC strategies aimed at boosting sales, visibility, and profitability.

• Perform keyword research, competitor analysis, and advertising analysis at the product level.

• Manage campaign budgets, bids, keywords, and targeting strategies effectively.

• Monitor and improve ACOS, ROAS, CTR, CVR, and TACOS metrics.

• Analyze campaign performance to uncover growth opportunities.

• Optimize advertising campaigns for both new product launches and existing listings.

• Generate regular PPC performance reports and deliver actionable insights.

• Collaborate with Walmart Account Management and Listing Optimization teams.

• Identify underperforming campaigns and execute corrective strategies.

• Keep abreast of the latest trends and best practices in Walmart Marketplace advertising.

⛳️ Requirements

• 2–4 years of direct experience in Walmart PPC / Walmart Marketplace Advertising.

• Strong knowledge of Walmart Seller Center and Walmart Advertising Console.

• Demonstrated experience in managing and optimizing Walmart PPC campaigns.

• Proficient in keyword research, bid optimization, campaign structuring, and budget management.

• Excellent analytical skills with the capability to interpret advertising data.

• Experience managing PPC campaigns specifically for the US Walmart Marketplace.

• Ability to enhance advertising efficiency while scaling revenue.

• Strong communication and reporting capabilities.

• Experience in the Home Decor, Bedding, Textile, or related product niche is a plus.