Portfolio Marketing Manager – Lifecycle Services

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Spearhead the creation of channel-specific narratives for Kalypso, a Rockwell Automation enterprise.

• Supervise the content marketing operations, encompassing articles, blogs, videos, eBooks, and various other content types.

• Cultivate media and analyst outreach to enhance the effectiveness of organic content and establish influencer visibility.

• Collaborate with marketing and practice leadership to outline editorial themes that align with campaigns and organizational priorities.

• Direct industry- and capability-focused editorial calendars in partnership with commercial marketing, editors, and business authors.

• Oversee content production as the editor-in-chief for Kalypso Viewpoints, which includes ghostwriting, editing, and ensuring quality assurance.

• Manage the Viewpoints CMS platform and oversee the publication of content.

• Execute the Viewpoints subscriber newsletter initiative.

• Increase Viewpoints subscribers while monitoring content performance, value, and engagement metrics.

• Enhance content for SEO and user experience in collaboration with the digital marketing team.

• Advocate for content reuse across campaigns and manage syndication and amplification through owned and earned media.

• Lead Kalypso's earned and paid media initiatives, focusing on content syndication and performance analytics.

• Oversee Kalypso content on the LiveSocial platform to boost internal awareness and sales-team engagement.

• Elevate Kalypso subject matter experts through authored content and social media participation.

• Collaborate with Rockwell PR on press releases, media outreach, and corporate communications.

• Organize analyst briefings, inquiries, and submissions in conjunction with Rockwell's corporate analyst relations team.

• Maintain relationships with analyst firms and monitor coverage to inform messaging and positioning.

⛳️ Requirements

• Bachelor's degree is required.

• Willingness to travel 5-10% for events.

• A minimum of five years of relevant experience, preferably in marketing, communications, or content strategy.

• Experience in marketing or communications within professional services, consulting, or B2B sectors.

• Exceptional project management and partner management abilities.

• Capability to collaborate and foster relationships in a global, virtual setting.

• Proven experience in developing SEO-optimized content in partnership with digital marketing teams.

• Familiarity with social media platforms and experience in coaching internal authors or influencers.

• Proficient in marketing and publishing tools such as Eloqua, Seismic, Percolate, LiveSocial, Google Analytics, and content management systems like Craft CMS.

🏝️ Benefits

• Paid Time Off - Exceeding statutory requirements.

• Maternity and Paternity Leave - Receive 100% of your salary during the initial weeks of leave.

• Medical Plan - Access to private treatment and Digital GP services.

• Life Assurance.

• Pension Scheme - A defined contribution plan with employer contributions.

• Group Income Protection - Financial support in case of inability to work due to chronic illness.

• Cycle-to-Work - Acquire a bike through salary sacrifice and benefit from tax advantages.

• Employee Sports and Social Club - Discounts on entertainment options such as cinema, theme parks, theatre, and other attractions.

• OnTrack - A wellbeing platform that promotes movement and healthy habits.

• Employee Assistance Program - Access to personal coaching and resources to support physical, mental, and emotional wellbeing goals.

• Calm Premium - Tools for relaxation, meditation, focus, and sleep.

• Remote work opportunities available.