Direct Response Video Copywriter

This is a fully remote position, open to applicants in United States, +5 more countries.

📋 Description

• Craft 30- to 90-second video advertisement scripts for Meta, TikTok, and YouTube, encompassing creator/UGC talking heads, voiceover product demonstrations, founder and expert perspectives, problem-solution advertorials, and mashups.

• Generate various hook alternatives for testing with each script.

• Produce emotionally engaging copy that is underpinned by a logical structure and purchase intent.

• Outline visuals to accompany dialogue, including on-screen content, text, and product highlights.

• Develop scripts from both specific and vague briefs, and pose questions to clarify and facilitate the creative process.

• Utilize past performance data to guide future writing and derive insights from outcomes.

• Adhere to product-specific claims regulations, particularly in relation to pest control and food items.

• Cooperate with strategists, editors, producers, and media buyers through feedback and production processes.

⛳️ Requirements

• Proficiency in crafting multiple hooks for the same concept that ignite interest, excitement, and engagement among the target audience.

• Capability to draw connections from persona to problem to angle to hook and articulate the rationale behind the concept.

• Skill in writing dialogue and visuals for the screen, detailing what viewers will observe.

• Concise and impactful copy devoid of slogans, unnecessary filler, or agency-style jargon.

• A persona-first mindset concentrated on specific individuals and their challenges.

• Genuine direct response experience in authoring paid social video advertisements for DTC or ecommerce brands.

• Familiarity with hook rate, CTR, and ROAS, along with experience monitoring scripts in action and analyzing their effectiveness.

• Ability to transform a brief into a script within a few days and adhere to set deadlines.

• Competence in taking notes, assimilating information swiftly, and posing effective questions.

• Background in supplements, pest control, pet products, or food/CPG is preferred.

• Comfort with utilizing AI tools for research and initial drafts is preferred.

• Knowledge of TikTok Shop and Amazon-style creative formats is preferred.

• Availability for some overlap with Pacific Time for feedback is advantageous.

🏝️ Benefits

• Flexible working hours; the schedule is adaptable as long as scripts are submitted by the deadline.

• A performance-driven creative team comprising strategists, editors, producers, and media buyers.

• Ads produced with actual budget allocations that can be included in a professional portfolio.