Personal Brand Content & Growth Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Transform unedited footage from retreats, travels, teachings, interviews, and phone videos into long-form YouTube content, Reels, TikToks, Shorts, LinkedIn videos, and Pinterest pins.

• Create narrative-driven content series, journeys, and instructional sequences.

• Oversee content capture by determining filming requirements and B-roll needs.

• Recruit, instruct, manage, and evaluate freelance editors.

• Keep the content calendar up to date.

• Design the architecture for the YouTube channel, including series, thumbnails, titles, packaging, audience retention, and publishing schedule.

• Initiate and oversee an audio podcast distributed on platforms like Apple, Spotify, and YouTube Music.

• Formulate platform strategies and monetization opportunities across LinkedIn, Instagram, TikTok, Facebook, and Pinterest.

• Identify, propose, negotiate, and oversee brand collaborations and sponsorships.

• Negotiate post-review partnerships for retreats and destinations while maintaining independent reviews.

• Ensure adherence to Canadian Advertising Standards, FTC, and ASA disclosure regulations.

• Provide monthly performance reports along with actionable recommendations.

• Manage the WordPress website and produce SEO-optimized blog entries.

• Oversee email segmentation, nurture sequences, launches, promotions, and list expansion.

• Create funnels that connect content to list, retreat, book, and event sales.

• Organize international travel, filming permissions, local fixers, and retreat logistics.

• Guarantee that each trip yields content through shot lists, capture assistance, and publishing strategies.

• Develop and oversee the speaking pipeline and book conferences, summits, and events globally.

• Create a tiered podcast booking strategy aiming for 30–50 mid-tier appearances in the first year.

• Assist with book launches and publicity efforts.

• Maintain assets for speakers, media, and press.

• Monitor bookings in relation to subscriber growth, list expansion, sales, and relationship management.

⛳️ Requirements

• Proficient video editing skills in Premiere Pro, DaVinci Resolve, Final Cut, or CapCut Pro.

• A portfolio showcasing short-form videos that have achieved notable performance.

• Experience in hiring and managing freelance personnel.

• Proficiency across YouTube, Instagram, LinkedIn, and TikTok as either a creator or operator.

• Familiarity with WordPress.

• Experience with email marketing platforms such as Klaviyo, ActiveCampaign, ConvertKit, or Kajabi.

• Strong writing skills for blogs, emails, captions, and pitches.

• Capability to manage international travel logistics and a speaking schedule.

• Ability to work independently and execute tasks effectively.

• Preferred background in wellness, health, travel, or hospitality.

• Preferred educational background in history, classics, mythology, religious studies, or anthropology.

• Proficiency in Spanish is a significant advantage; knowledge of Italian, French, or Portuguese is also beneficial.

• Experience in growing YouTube channels is specifically preferred.

• Experience in closing brand partnerships or sponsorships is preferred.

• Background in podcast production is preferred.

• Understanding of SEO fundamentals is preferred.

• Design skills using Canva, Figma, or Adobe are preferred.

• Previous experience supporting a creator, author, or speaker is preferred.

• Experience in publicity, PR, or book launches is preferred.

🏝️ Benefits

• Competitive salary.

• Opportunities for professional development.

• Flexible work hours and remote work options.

• Access to wellness programs and resources.