Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the development and implementation of a content strategy that aligns with company objectives, ideal customer profiles (ICPs), product launches, and revenue targets.

• Recognize valuable topics and viewpoints based on customer insights, product knowledge, market trends, and internal expertise.

• Oversee the editorial roadmap across various channels, audiences, and stages of the buyer journey.

• Write and refine thought leadership pieces, articles, customer stories, emails, social media content, webinars, sales enablement materials, and website copy.

• Determine the most effective written, visual, interactive, video, or social format for each concept.

• Independently create lightweight visual assets and collaborate with designers or external agencies on larger projects.

• Utilize AI for research, ideation, outlining, drafting, editing, repurposing, creative development, and distribution.

• Develop repeatable workflows that leverage AI and explore new AI tools.

• Apply editorial and creative judgment to enhance AI-generated content.

• Collaborate with SEO and growth teams to boost traditional search and AI-driven discoverability.

• Employ search, customer, competitive, and performance data to uncover content opportunities.

• Optimize and refresh existing content based on performance metrics and evolving search behaviors.

• Create content ecosystems centered around topics rather than isolated assets.

• Partner with Demand Generation to transform high-performing content into campaigns and pipeline opportunities.

• Work alongside Sales to produce content that initiates conversations, educates prospects, and advances deals.

• Measure content performance through engagement, traffic, conversion, influenced pipeline, and other relevant metrics.

• Continuously test, learn, refresh, and enhance the content portfolio.

• Collaborate with product marketing, demand generation, sales, subject-matter experts, and leadership.

• Report directly to Jennifer Hopkins, CMO.

⛳️ Requirements

• A minimum of 3 years of experience in B2B content marketing, editorial, branding, or a similar marketing role.

• Exceptional writing and editing abilities.

• Capability to simplify complex topics into clear, engaging, and compelling content.

• Experience in generating content for a defined B2B audience or ICP.

• Comfortable conducting interviews with customers, executives, and subject-matter experts.

• Familiarity with SEO practices and current content discovery methods.

• Practical experience using generative AI tools within a professional context.

• Ability to independently create basic visual assets and social media creative.

• Strong organizational skills with the capacity to manage multiple projects while ensuring quality.

• Inquisitive, collaborative, and adaptable in a fast-paced environment.

• Ability to balance strategic planning with execution.

• Experience with tools like Canva, Figma, Adobe, or AI-driven creative platforms.

• Must be authorized to work lawfully in the United States.

• Must not require sponsorship for employment-based visa status.

🏝️ Benefits

• Two medical plans available for selection.

• 100% coverage of dental and vision insurance premiums for employees.

• HSA seed funding.

• Company-paid short-term disability (STD) and long-term disability (LTD) insurance.

• Company-paid life insurance.

• Access to telemedicine services.

• Annual wellness benefit of $400.

• Flexible paid time off (PTO).

• 14 paid company holidays.

• Paid parental leave.

• Opportunities for community service days.

• 401(k) plan with a 4% company match and immediate vesting.

• Fully remote work culture.

• Monthly remote work reimbursement totaling $600 per year.

• Annual in-person company kickoff event.

• Engage in challenging problems with a supportive team dedicated to growth and development.

• Embrace a quirky culture that encourages employees to bring their authentic selves to work.