Personal Brand and Growth VA

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create LinkedIn carousels, infographics, cheat sheets, and quote graphics using Canva

• Transform Substack articles and lengthy posts into concise content

• Format and schedule posts for Substack

• Manage a library of reusable templates

• Generate AI videos for the “Designed By Us” series

• Convert approved scripts into polished videos utilizing AI video, avatar, and voice tools

• Ensure consistent characters, visual style, and tone throughout video episodes

• Edit, caption, and brand videos for LinkedIn, Instagram, TikTok, and YouTube Shorts

• Schedule and publish content across all platforms

• Interact with targeted HR leaders and partners in the voice of Kesiena

• Respond to comments and direct messages; escalate warm conversations to Kesiena on the same day

• Monitor performance and provide weekly reports

• Capture leads into GoHighLevel through lead magnets, self-assessments, webinars, and DMs

• Build and maintain GHL pipelines, tags, forms, landing pages, and email/SMS follow-up sequences

• Ensure that qualified leads receive a booking link for a complimentary 30-minute consultation

• Keep clean contact records and report on leads, booked calls, and conversion rates

• Manage the content calendar and prepare weekly posts by Monday

• Draft and maintain SOPs for recurring tasks

• Organize files, assets, and templates within a shared workspace

• Identify bottlenecks and propose process enhancements

• Independently manage the weekly content and growth rhythm within 90 days

⛳️ Requirements

• Exceptional written English, with an ability to convey a warm, direct, and professional tone

• Minimum of 2 years in a social media, content, or marketing support position

• Proficient Canva design skills, supported by a portfolio

• Practical experience with GoHighLevel: pipelines, workflows, forms, and email sequences

• Experience in video creation with AI and editing skills in CapCut or similar tools

• Strong attention to detail, along with a commitment to documenting processes

• Dependable, organized, and comfortable working independently across different time zones

• Familiarity with AI video, avatar, or voice tools such as HeyGen, Kling, Runway, Veo, or ElevenLabs

• Background in supporting a B2B or professional services brand on LinkedIn

• Interest in HR, people management, or the future of work

• Experience with Notion, Buffer, and LinkedIn Sales Navigator

• Applicants must provide a role-fit explanation, responses to questions A-D, CV, and a link to their design/video portfolio

• Availability online for a minimum of 3 hours daily between 12:00 and 17:00 UK time, including engagement from 11:45 am to 1:00 pm

🏝️ Benefits

• Regular pay reviews and performance bonuses as the brand and team expand

• Flexibility to create your own schedule around the overlap hours

• Access to HR Designed for Impact courses and paid training in AI content tools

• Opportunity to lead future content and growth hires

• Compensated tasks for shortlisted candidates