Performance Marketing, Marketing Operations Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Drive performance in paid media and oversee marketing systems that support company growth.

• Report directly to the Director of Demand Generation.

• Take ownership of campaign execution, budget optimization, and operations within HubSpot.

• Engage with AI research labs and enterprise AI teams.

• Manage and enhance paid campaigns on LinkedIn Ads, Google Ads, X Ads, and account-based marketing (ABM) programs.

• Supervise paid media budgets, including allocation, pacing, and performance tracking against pipeline objectives.

• Construct targeted and retargeting audiences using insights from accounts and intent data.

• Track cost per lead (CPL), cost per sales qualified lead (SQL), and pipeline contributions through A/B testing and performance analysis.

• Oversee HubSpot workflows, forms, lead scoring, lifecycle stages, and marketing automation processes.

• Enhance lead routing, sales handoffs, and data quality initiatives.

• Uphold UTM tracking standards and develop attribution models along with comprehensive dashboards.

• Manage integrations of marketing technology and ensure email marketing compliance with GDPR, CAN-SPAM, and CASL regulations.

• Collaborate with Sales and Marketing teams to boost campaign performance, lead management, and reporting accuracy.

• Set performance benchmarks, refine lead routing and scoring processes, and provide reliable reporting dashboards.

⛳️ Requirements

• 3–5 years of experience in B2B performance marketing and marketing operations, preferably within a technology or SaaS context.

• Proficient hands-on experience with LinkedIn Ads and Google Ads, covering campaign management, optimization, and budget oversight.

• Strong skills in HubSpot administration, including marketing automation, lead scoring, workflows, and lifecycle management.

• Understanding of account-based marketing (ABM), intent data, and audience segmentation techniques.

• Demonstrated ability to assess marketing performance, create attribution models, and report on funnel and pipeline metrics.

• Practical experience with AI tools to enhance daily marketing workflows, efficiency, and campaign execution.

• Exceptional attention to detail, analytical skills, and capability to manage competing priorities independently.

• Proactive, results-driven mindset with a commitment to testing, learning, and continuous improvement.

• Background in AI, machine learning, data, or related technology sectors.

• Familiarity with Salesforce administration or CRM integrations.

• Knowledge of SQL or business intelligence tools like Looker Studio or Tableau.

• Certifications in HubSpot, Google Ads, or LinkedIn Marketing.

🏝️ Benefits

• Permanent - Regular Full-time position.

• Flexibility for remote work.

• Access to tools, resources, and development opportunities to enhance skills.

• A culture that promotes innovation, collaboration, and excellence.

• Opportunity to tackle complex challenges that influence the future of AI across various industries and regions.

• Collaborate with talented individuals in an environment that values humility over ego.