Performance Marketing Manager – Web

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Take charge of the paid acquisition strategy and daily operations across Meta, TikTok, and Google.

• Oversee substantial budgets while being accountable for CAC and payback objectives.

• Develop and expand web-to-web and web-to-app funnels, including testing for paywalls and checkouts.

• Conduct structured Conversion Rate Optimization (CRO) on landing pages, paywalls, pricing, and onboarding processes.

• Manage the transition from trial to paid subscriptions in collaboration with product and growth teams.

• Create a measurement framework that includes attribution and incrementality testing.

• Work alongside designers, editors, and creators to generate a high volume of innovative ad concepts.

• Set up a testing schedule to quickly discard underperforming creative and scale successful ones.

• Utilize ImagineArt and AI tools to streamline the journey from concept to live advertisement.

• Provide transparent reporting on spend, CAC, payback, LTV, and contribution margin.

• Anticipate the effects of increased budget allocations.

• Determine budget distribution across various channels.

⛳️ Requirements

• Personally managed over $1M USD in paid media; this budget must be individually owned, not an aggregate from an agency or team.

• Direct experience with consumer subscription economics, including CAC, payback periods, and trial-to-paid conversion rates.

• Hands-on experience managing Meta, TikTok, or Google campaigns with significant daily expenditure.

• Proven experience in building and optimizing web checkout or paywall funnels, rather than solely focusing on app-store installations.

• Ability to showcase personal performance metrics and articulate potential improvements.

• Experience in consumer AI, creative tools, or related fields where creative output is a limiting factor (preferred).

• Familiarity with AI tools already integrated into personal workflows (preferred).

• Experience scaling operations across multiple markets or languages (preferred).

• Comfort in collaborating across time zones with a distributed team (preferred).

🏝️ Benefits

• Flexibility on location for the right candidate.

• Direct access to the founders.

• Genuine ownership of key performance metrics.

• Real budget allocated for paid acquisition from the onset.

• A profitable company with no external funding.