Performance Marketing Manager, Consumer Lending

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the paid marketing strategy, implementation, and performance across various financial services sectors.

• Develop campaign frameworks across SEM, YouTube, display, OpenAI, and additional platforms.

• Establish campaign goals, bidding methodologies, target audience strategies, budget distribution, and conversion events.

• Oversee campaigns from start to finish, including setup, quality assurance, pacing, troubleshooting, and optimization.

• Create testing plans for sectors, bidding approaches, conversion events, creative strategies, and funnel experiences.

• Leverage AI tools to enhance conventional marketing roles and generate creative content, data insights, and landing pages.

• Track metrics such as CTR, CVR, revenue, monetization, data/tracking, funnel efficiency, and lead quality performance.

• Make budgetary and pacing decisions based on performance insights and business objectives.

• Stay updated on changes in platforms, algorithms, privacy policies, and advertising products.

• Produce regular performance reports detailing results, trends, insights, challenges, and subsequent actions.

• Convert platform performance data into business implications for vertical managers and senior leadership.

• Address tracking issues, data inconsistencies, and testing outcomes effectively.

• Collaborate with data, analytics, and engineering teams to define measurement requirements and map conversion events.

• Resolve discrepancies between platform data and backend data, including attribution, event firing, duplicates, and timing issues.

• Assist in developing measurement frameworks focused on lead quality and business outcomes.

• Lead creative strategy across verticals, encompassing messaging angles, hooks, scripts, and static/video/UGC concepts.

• Draft creative briefs and assess assets for clarity and suitability for different platforms.

• Create creative testing roadmaps and translate results into actionable recommendations.

• Assess landing pages and funnels for message alignment, conversion pathways, and drop-off points.

• Suggest and support testing initiatives across landing pages, advertorials, lead forms, quizzes, and pre-qualification processes.

• Ensure alignment of creative, landing pages, and tracking before launching campaigns.

• Manage relationships with platform representatives and evaluate their recommendations.

• Monitor competitor creative strategies, offers, and funnel methods.

• Report directly to the Managing Director.

⛳️ Requirements

• A minimum of 5 years of experience in paid search, preferably in lead generation.

• Proven ability to utilize AI tools such as Claude, ChatGPT, or Gemini to enhance marketing functions, gain data insights, and optimize creative workflows.

• A forward-thinking perspective on marketing in the era of AI and video.

• Demonstrated experience in video marketing, including short-form video, emerging ad formats, and platforms such as YouTube.

• A Bachelor's degree in marketing, business, or a related field, or equivalent practical experience.

• Proven track record of scaling paid search campaigns, ideally managing a monthly budget of 7 figures while maintaining or improving CPA/CAC and ROAS.

• Experience managing towards lead generation, revenue, ROAS, CPA/CAC, or funnel-based objectives.

• Ability to develop a paid media strategy from scratch, encompassing structure, testing, measurement, creative, and optimization.

• Strong analytical skills utilizing both platform data and backend business insights.

• Experience in troubleshooting tracking, attribution, or reporting discrepancies.

• Experience in writing creative briefs and providing constructive feedback to creative teams or external partners.

• Strong project management capabilities across multiple concurrent verticals and workstreams.

• Clear and confident communication skills with the ability to convey data insights to non-technical audiences.

• Experience outside of Google or Bing is preferred.

• Background in financial services is preferred.

• Experience with lead generation funnels, prequalification/quiz flows, marketplace models, or affiliate/partner revenue models is preferred.

• Familiarity with optimizing for backend events is preferred.

• Experience with server-side tracking and ensuring conversion signal quality is preferred.

• Experience with UGC creative, creator partnerships, or video production workflows is preferred.

• Comfort working within legal, compliance, or brand review processes in regulated industries is preferred.

• Must reside in the United States.

🏝️ Benefits

• Comprehensive medical, dental, and vision health care plans for employees and their dependents.

• Rejuvenation Policy – Flexible vacation time off plus 11 holidays and a company shutdown during the holidays.

• New Parent Leave for employees welcoming a newborn child or a child through adoption or foster care.

• Mental health support services.

• Paid sabbatical after 5 years for employees to recharge, acquire knowledge, and pursue their interests.

• Health and Dependent Care FSA and HSA Plan with a monthly contribution from NerdWallet.

• Monthly wellness stipend.

• Cell phone stipend.

• Wifi stipend for remote employees.

• Work-from-home equipment stipend for remote employees.

• Co-working space subsidy for remote employees.

• Employee Resource Groups led by employees.

• Hackathons and team-building events.

• Company-wide events including NerdLove and the annual Charity Auction.

• 8 hours of volunteer time off each quarter.

• Company match for charitable contributions.

• 401K plan with a 4% company match.

• Early access to new financial products and tools.

• Financial wellness guidance and unlimited access to a Certified Financial Planner through Northstar.

• Disability and life insurance with premiums covered by the employer.