Performance Marketing Manager

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Develop and oversee the comprehensive Google channel strategy encompassing UAC / App Campaigns, Performance Max, and Search aimed at acquiring personal and business banking clients.

• Create and sustain campaign structures that are optimized for Moniepoint's dual-product sales funnel.

• Establish bidding strategies, budget allocation frameworks, and cycles for creative testing.

• Manage campaign performance throughout the entire process from briefing to launch, optimization, and reporting.

• Design and maintain Firebase / GA4 event taxonomy, configure Google Tag Manager, and manage server-side event pipelines.

• Lead the implementation of Conversion APIs and enhanced conversions.

• Define and assess attribution models, including last-click, data-driven, and custom models.

• Collaborate with engineering and data teams to ensure event data is accurate, complete, and timely.

• Develop tracking audit protocols and identify gaps in measurement.

• Be accountable for Google acquisition CAC targets and LTV/CAC economic models.

• Create payback period models tailored for emerging-market conditions.

• Design bidding and budgeting logic utilizing true LTV signals and offline conversion data.

• Analyze CAC drift in relation to LTV thresholds.

• Construct channel reporting systems and set up regular review schedules.

• Convert channel performance metrics into business terminology for senior stakeholders.

• Adjust acquisition strategies to suit emerging-market users and the advertising constraints specific to fintech.

• Conduct 90-day audits along with baseline models, governance schedules, and prioritized improvement initiatives.

• Build a scalable Google growth engine, institutionalize the acquisition playbook, and establish foundational team structures.

⛳️ Requirements

• A minimum of 6 years of direct experience in paid acquisition, primarily focused on Google UAC / App Campaigns at a significant scale.

• Extensive and demonstrable technical expertise in Google's campaign infrastructure, including bidding algorithms, audience signals, creative specifications, and the mechanics of Smart Bidding.

• Proven capability to architect and manage the entire measurement stack — Firebase, GA4, GTM, Conversion APIs — with a deep understanding of the importance of each component.

• Proficiency in LTV/CAC modeling: having built the models, managed the assumptions, and utilized them for genuine budgeting and bidding decisions.

• Experience in a fintech or financial services environment, with in-depth knowledge of the acquisition compliance and trust dynamics specific to financial products.

• History of managing budgets exceeding 10 million USD annually.

• Experience in running Google acquisition campaigns in Sub-Saharan Africa or similar emerging markets, with specific expertise in Nigeria being a considerable advantage.

• Familiarity with server-side conversion APIs, offline conversion imports, and enhanced conversions to enhance signal quality in cookieless or app-first settings.

• Experience collaborating with data science or analytics teams to develop custom bidding signals and incorporate offline LTV imports into Google's systems.

• Previous work on dual-product or dual-segment acquisition (e.g., consumer and SME / business) with distinct funnel logic.

🏝️ Benefits

• All interview stages are conducted virtually.