Performance Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Manage and take ownership of Google Ads campaigns targeting both residential and commercial sectors throughout regional Australia.

• Develop, enhance, and expand paid search campaigns, encompassing keyword strategy, bidding, audience targeting, ad structure, and conversion tracking.

• Improve CTR, CPC, Quality Scores, conversion rates, and lead quality.

• Lead SEO efforts, which include on-page optimization, keyword research, technical SEO enhancements, and content suggestions.

• Assist with website domain migration while maintaining SEO rankings and search visibility.

• Update and manage website content, landing pages, images, and copy via WordPress.

• Support the rollout and optimization of Meta advertising campaigns.

• Analyze campaign and lead data to provide actionable performance insights.

• Create regular reports on marketing performance, lead generation, and ROI.

• Collaborate on customer messaging, targeting strategies, and conversion opportunities.

• Review and enhance email marketing deliverability and customer communication workflows.

• Utilize AI tools and automation for reporting, research, and content management tasks.

• Proactively suggest improvements across marketing, advertising, and digital strategies.

• Operate within AU business hours, approximately 9 AM–5 PM from Monday to Friday.

⛳️ Requirements

• Must be based in the Philippines.

• 3–5+ years of experience in Performance Marketing or Digital Marketing is required.

• Strong practical experience with Google Ads is essential.

• Demonstrated ability to build and optimize paid search campaigns from scratch.

• Comprehensive understanding of conversion tracking, bidding strategies, keyword planning, and campaign structure.

• In-depth SEO knowledge, including on-page optimization, technical SEO basics, and keyword research.

• Experience with Google Analytics, Google Search Console, Ahrefs, SEMrush, or equivalent platforms.

• Proficient in managing and updating websites using WordPress.

• Ability to analyze campaign data and make independent, data-driven decisions.

• Excellent written and verbal communication skills in English.

• Comfortable working independently and taking responsibility for results.

• Familiarity with AI tools for research, reporting, workflow optimization, or content assistance.

• Disclose any current ongoing roles or client commitments.

• Represent this engagement on LinkedIn as “Independent Contractor.”

• Complete a practical technical assessment if shortlisted.

🏝️ Benefits

• Work remotely from home with a 100% remote setup.

• Flexible time management as an independent contractor.

• Opportunity to collaborate directly with decision-makers.

• Enjoy autonomy, initiative, and ownership of the marketing function.

• Independent Contractor Agreement provided.