Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement comprehensive paid media strategies across platforms including Google, Bing, Meta, TikTok, Reddit, LinkedIn, and programmatic display.

• Take ownership of campaign strategy, execution, and continuous optimization, emphasizing customer acquisition, lead quality, Cost Per Lead (CPL), Cost Per Funded Loan, Return on Investment (ROI), and Return on Ad Spend (ROAS).

• Establish and manage structured testing initiatives to enhance campaign performance.

• Utilize AI and automation tools such as Performance Max, Advantage+, and automated bidding strategies.

• Keep abreast of platform updates, policy modifications, and new features, transforming them into implementable strategies.

• Oversee and optimize marketing expenditures within designated budgets.

• Manage conversion tracking, pixel implementation, attribution setup, and the campaign measurement framework.

• Handle performance reporting from the top of the funnel through to lead generation and funded loans.

• Provide regular performance updates to marketing leadership.

• Perform root-cause analyses and offer practical recommendations.

• Analyze performance data to enhance targeting, messaging, and budget distribution.

• Collaborate with the creative agency to create and test high-converting ad creatives and landing pages.

• Partner with the director of marketing to establish campaign objectives, define target audiences and messaging, and manage budgets.

• Assist in shaping Auto Approve's application of AI within its paid media initiatives.

⛳️ Requirements

• A minimum of 3 years of practical experience in managing paid search and paid social campaigns.

• Preferably experienced in B2C, fintech, or high-volume lead generation sectors.

• Strong working knowledge of Google Ads, Microsoft Advertising (Bing), Meta Ads Manager, TikTok Ads, and display/programmatic networks.

• Familiarity with Performance Max, Smart Bidding, Advantage+, and other AI and automation features of ad platforms.

• Hands-on experience utilizing AI assistants like Claude for data analysis, campaign optimization, and efficiency improvements.

• Concrete examples of applying AI in paid media projects and the resulting impacts.

• Experience in developing and executing testing programs.

• Proven history of managing six-figure monthly advertising budgets and optimizing expenditures towards aggressive Customer Acquisition Cost (CAC) and revenue targets.

• Strong understanding of digital attribution, funnel metrics, and conversion rate optimization.

• Proficient in GA4 and Google Tag Manager.

• Experience with performance dashboards; familiarity with Power BI or similar tools is advantageous.

• Capability to manage multiple priorities, adhere to deadlines, and drive independent execution.

• Legal authorization to work in the United States.

• Ability to remain seated at a computer terminal for extended periods.

• May be required to lift approximately 25 lbs.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Pet insurance

• Disability benefits

• Leave benefits

• Life insurance

• 401K plan with matching contributions

• Paid Time Off (PTO)

• Holidays

• Bonus opportunities

• Remote work options

• Opportunities for professional and personal development