Performance Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage weekly trials, cost per trial, and trial-to-paid conversion rates across Meta and Google.

• Take ownership of the complete paid growth strategy, making decisions on scaling, cutting, and budget allocation within the approved framework.

• Supervise the daily execution with an analyst.

• Develop AI agents for daily monitoring, budget adjustments, and performance reporting.

• Produce briefs for creative experiments and determine which advertisements to test, eliminate, or amplify.

• Oversee paid landing pages and conversion rate optimization in collaboration with design and development teams.

• Monitor performance from the initial click to activation, including customer acquisition cost (CAC), payback period, and lifetime value (LTV).

• Initiate advertisements for new products that lack previous history.

• Allocate approximately half of the week to media buying and analytics, while dedicating the rest to developing agents and conducting landing page tests.

• Report directly to the Head of Brand.

⛳️ Requirements

• Over 5 years of experience managing Meta and Google advertising budgets exceeding $100K per month.

• Responsible for a company's metrics from trial stage to paying customer for at least 6 months.

• In-depth expertise in Meta, including structuring and scaling successful concepts.

• Strong skills in Google Search and Performance Max.

• Experience with agents or automations that operate on advertisements weekly, along with the ability to explain their functionality.

• Familiarity with SaaS or B2B free-trial or book-a-demo funnels.

• Proficient in GA4, PostHog, ad platform reporting, and spreadsheet analysis.

• Proven experience in conducting landing page and creative tests that resulted in reduced cost per trial.

• Advanced practical experience with AI beyond using ChatGPT for ad copywriting.

• Must be able to work in the US and within the EST timezone.

🏝️ Benefits

• Comprehensive health, vision, and dental insurance coverage (Aetna).

• 401(k) plan through Deel.

• Unlimited paid time off (PTO).

• Paid parental leave.

• $100 per quarter allocated for personal development.

• LASIK eye surgery benefit available after 2 years of employment.

• Pet health insurance provided through Lemonade (for up to 2 pets).

• Fully remote working arrangement.