Performance Marketing Lead

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Take ownership of weekly trials, cost per trial, and trial-to-paid conversion rates across Meta and Google platforms.

• Manage the comprehensive paid growth strategy, making decisions regarding scaling, budget allocation, and cuts within the established plan.

• Oversee daily execution in collaboration with an analyst.

• Develop AI agents for routine checks, budget adjustments, and reporting tasks.

• Create detailed briefs for creative tests and determine the ads to test, discontinue, or scale up.

• Supervise paid landing pages and optimize conversion rates in conjunction with design and development teams.

• Monitor performance metrics from initial click to activation, including Customer Acquisition Cost (CAC), payback periods, and Lifetime Value (LTV).

• Initiate advertising campaigns for new products lacking historical performance data.

• Allocate approximately half of the week to media buying and analytics, while dedicating the remainder to developing agents and conducting landing page tests.

• Report directly to the Head of Brand.

⛳️ Requirements

• Candidates must be located in Canada or the United States.

• Must be available to work in the EST timezone.

• A minimum of 5 years of experience managing Meta and Google campaigns with budgets exceeding $100K per month.

• Experience owning a company's metrics from trial to paying customer for at least 6 months.

• In-depth knowledge of Meta platforms.

• Proficient in Google Search and Performance Max advertising strategies.

• Must have experience managing agents or automations related to ads on a weekly basis and be able to explain their functionality.

• Familiarity with SaaS or B2B free-trial or book-a-demo funnels is essential.

• Strong background in GA4, PostHog, ad platform reporting, and proficiency with spreadsheets.

• Proven track record of running landing page and creative tests that successfully reduced cost per trial.

• Advanced practical experience with AI applications beyond ChatGPT for ad-copy generation.

🏝️ Benefits

• 15 days of paid time off (PTO).

• Paid holidays on Christmas Day and New Year's Day.