Performance Marketer – Meta Focused

This is a fully remote position, open to applicants in United Kingdom, +6 more countries.

📋 Description

• Oversee and enhance paid advertising campaigns for magazine, summit, and membership products.

• Develop, manage, and optimize Meta advertising campaigns on a large scale.

• Broaden paid acquisition efforts to include Google Search, Performance Max, and Demand Gen.

• Experiment with emerging channels such as TikTok and AppLovin.

• Evaluate campaign and funnel effectiveness utilizing Meta Ads Manager, GA4, and Hyros.

• Analyze platform data and troubleshoot any tracking or attribution challenges.

• Craft Meta ads, headlines, hooks, UGC scripts, landing page content, and marketing emails.

• Produce and finalize both static and video advertisements, including variations, briefs, footage selection, editing, captions, and overlays.

• Employ Canva, ChatGPT, CapCut, and other AI/creative tools to generate launch-ready creatives.

• Enhance lead generation and sales landing pages by aligning messaging and optimizing conversion rates.

• Advance SEO, organic social media, affiliate, and offline marketing initiatives.

• Conduct regular testing and leverage results to inform decision-making.

• Gradually assume greater responsibility for performance marketing, with a potential progression towards strategy within approximately 12 months.

• Collaborate in a dynamic, high-performance, remote-first team utilizing EOS, weekly meetings, and Hubstaff for time tracking.

⛳️ Requirements

• 3–5 years of direct experience in paid advertising.

• Proficient in Meta Ads management.

• Experience handling substantial monthly budgets; preferred $50k+/month.

• Strong understanding of CAC, ROAS, CTR, CPC, LTV, and conversion rates.

• Familiarity with Meta Ads Manager and GA4 is essential.

• Capability to identify and address tracking or attribution challenges.

• Experience with Hyros or a similar attribution platform is highly desirable.

• Excellent written communication skills in English.

• Proficient in writing direct-response advertising and email copy.

• Possess good creative instincts and a curiosity regarding ad performance.

• Experience in compliance-sensitive sectors such as health, medical, supplements, or finance is a significant advantage.

• High attention to detail and strong self-quality assurance.

• Open to feedback and able to follow direction, ask questions, engage in constructive disagreement, and commit to decisions.

• Bonus points for experience in subscription or membership models, digital products, launches or events, email platforms, UGC, video editing, Canva, and conversion rate optimization.

• Must be prepared to work full-time as an independent contractor.

• Ability to overlap with US hours when necessary for commercial or supplier meetings.

🏝️ Benefits

• Gross salary ranging from $3,000 - $4,000 per month.

• Full-time, completely remote position.

• 21 days of paid time off.

• Sick pay provided.

• Performance-based bonuses from the company.

• Independent contractor arrangement.

• Direct guidance from the founder regarding the playbook and niche.

• Primary role without freelancing or secondary job commitments.