Performance Creative Strategist, Graphic, Video & AI Designer

This is a fully remote position, open to applicants in Utah.

📋 Description

• Oversee the creative strategy for paid acquisition across various products.

• Generate weekly creative perspectives for a range of 4–8 products.

• Produce 10–20+ innovative creative concepts and ideas each week.

• Investigate competitor advertisements, reviews, social media platforms like Reddit and TikTok, YouTube, and consumer psychology.

• Craft high-converting briefs for static and video advertisements.

• Formulate concepts for advertorials, listicles, product detail pages (PDPs), and ad video sales letters (VSLs).

• Align creative concepts with the appropriate landing pages and offers.

• Collaborate directly with media buyers to assess performance.

• Provide briefings to video editors and other creative team members.

• Refine successful concepts into new hooks, formats, angles, and page designs.

• Identify ineffective ideas and swiftly terminate them based on data analysis.

• Create comprehensive production briefs that include scripts, budgets, production specifics, and creative direction.

• Utilize AI and other creative resources to enhance efficiency and output without compromising strategic thought.

• Collaborate within a creative pod alongside media buyers and video editors.

• Report directly to the VP Creative / CMO.

⛳️ Requirements

• A portfolio showcasing existing performance creative work is necessary.

• Experience in direct-to-consumer (DTC) supplements, health, wellness, beauty, nutra, or a comparable direct-response field.

• Proven experience with advertising concepts that have managed over $100K in monthly spending.

• A history of producing ads that effectively drove paid acquisition.

• Strong comprehension of Meta advertising and the impact of creative on scaling efforts.

• Capability to lead a creative pod without requiring constant guidance from the founder.

• Experience in transforming customer insights, reviews, competitor ads, and offer data into successful advertising concepts.

• Strong instincts in copywriting.

• Exceptional visual design abilities.

• Proficient understanding of AI creative and research tools.

• Strategic thinker who goes beyond mere task execution.

• Self-driven and adept at recognizing opportunities independently.

• Proficient with Meta Ads Manager, Meta Ad Library, TikTok Creative Center, Google/YouTube, Reddit, Adobe Creative Suite, Canva, AI creative tools, and monday.com.

• Comfortable communicating effectively with AI tools, providing direction, inputs, and creative insights.

• Capable of developing 10–20+ new creative concepts and angles weekly across 4–8+ products, encompassing both static and video formats.

🏝️ Benefits

• Performance-based incentives: 2–4% of qualified ad spend from successful concepts you create.

• Bonus opportunities for exceptional performance at various milestones.

• Fully remote working environment.

• Flexible scheduling to accommodate primarily U.S. business hours.