Performance Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the creative strategy for Meta advertisements, encompassing angles, hooks, scripts, and maintaining a feedback loop with editors.

• Conduct research on homeowner profiles, their challenges, relevant Reddit discussions, competitive advertisements, and related industries.

• Develop fresh ad concepts on a weekly basis and refine those that prove successful.

• Craft hooks, scripts, and storyboards for advertisements.

• Provide briefings to video editors, assess their work, and deliver go/no-go evaluations.

• Analyze ad account data to guide creative choices while a distinct media buyer manages the advertisements.

• Articulate the reasons behind the success or failure of ads using psychological insights.

• Adapt the creative strategy based on incoming performance data.

• Work collaboratively with the video editing team.

• Play a key role in shaping the video editing team and assist in launching and expanding a consumer brand across various U.S. cities.

⛳️ Requirements

• Proven experience as a creative strategist for brands with significant advertising budgets.

• A portfolio showcasing video advertisements that have effectively converted.

• Strong research abilities, particularly in understanding homeowner challenges, Reddit discussions, competitive ads, and related sectors.

• In-depth knowledge of direct-response marketing.

• Proficient copywriting skills.

• Capability to produce bold, innovative ideas and maintain a steady output.

• Proficient in analyzing hook rates and ad account metrics.

• Ability to elucidate ad performance using psychological principles.

• Familiarity with scroll-stopping techniques and engaging hooks.

• Quick and decisive feedback provision to video editors.

• Proficient in using AI tools, especially Claude.

• Experience in home improvement, lead generation, or local services is advantageous.

• Strong backgrounds in direct-to-consumer e-commerce are encouraged.

🏝️ Benefits

• Performance-based bonus linked to ROAS and profitable lead volume.

• Health insurance coverage.

• Fully remote work environment.

• A culture of high ownership and trust, with genuine opportunities for growth as we expand into new cities.