Performance Creative Designer

This is a fully remote position, open to applicants in United States.

📋 Description

• Create paid advertising content, including static, motion, and UGC-style edits, for platforms like Meta, Google, and TikTok.

• Manage the entire creative testing process: formulate hypotheses, deploy creative, analyze results, and refine successful concepts.

• Convert performance metrics such as hook rate and CTR into future creative iterations.

• Utilize Recraft Studio as the main production tool.

• Relay production insights back to the product team.

• Ensure consistency with the brand book while adjusting tone based on placement and audience.

• Collaborate with the Performance Marketing Manager, UA Manager, Creative team, and product teams.

• Contribute original ideas instead of merely executing detailed briefs.

⛳️ Requirements

• Over 3 years of experience in creating performance and paid-acquisition creative.

• A portfolio showcasing ads that have been published, along with context explaining their success.

• Proficiency in static and motion graphics using Figma or Photoshop, as well as After Effects, Premiere, or CapCut.

• Deep understanding of hooks, the critical first three seconds, text hierarchy, platform specifications, and policy restrictions.

• Hands-on experience with AI image or video tools in a practical production workflow.

• Familiarity with design tools, creative SaaS, or development tools (a plus).

• Skills in vector or 3D design (a plus).

• Ad copywriting abilities (a plus).

• Experience within an in-house product company, preferably with a subscription-based product (a plus).

• Background in growing an audience as a creator or influencer on Instagram or TikTok (a plus).

🏝️ Benefits

• Full-time contractor engagement.

• Completely remote work environment.

• Compensation commensurate with the role's seniority and ownership.

• Genuine ownership of the creative testing process.

• Direct, measurable influence on company outcomes.

• Chance to shape the performance creative playbook at Recraft.

• Close collaboration with Performance Marketing, UA, Creative, and product teams.

• Direct, constructive feedback, open context sharing, and team support.