Partner Marketing Lead

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Assist in the development and coordination of comprehensive co-marketing campaigns across onsite, offsite, and affiliate channels.

• Contribute to go-to-market strategies, monthly planning, and the delivery of cross-functional campaigns.

• Establish and maintain daily marketing relationships with merchant partners.

• Recognize opportunities to enhance partner performance, growth, and investment.

• Implement and refine Affirm Marketing Solutions programs within Marketplace placements, offsite media, affiliate, and emerging channels.

• Evaluate campaign performance and convert results into actionable recommendations to enhance investment, iROAS, and program outcomes.

• Act as an advocate for merchants and collaborate with Client Success, Sales, Product, Product Marketing, Growth Marketing, Brand and Creative, Legal, and Compliance teams.

• Manage inbound RFP requests and create marketing plans and materials for potential partners.

• Identify campaign targets aimed at acquisition, engagement, and loan uptake.

• Oversee media plans, creative briefs, and content creation in collaboration with agencies and internal teams.

• Monitor partner marketing budgets, co-marketing calendars, compliance submissions, and campaign documentation.

• Utilize industry knowledge and research to enhance vertical-specific marketing strategies.

⛳️ Requirements

• Over 6 years of experience in Partner, Performance, Affiliate, or Product Marketing.

• Proven experience collaborating with partners to develop plans and initiate marketing programs across various media channels.

• Familiarity with CPA, CPC, CPL, and CPM payment structures.

• Strong understanding of affiliate tracking models, tools, and platforms.

• Analytical and data-driven mindset, employing performance metrics to craft campaigns.

• Experience utilizing performance analytics to uncover insights and continually optimize campaigns.

• Commercially focused with a background in increasing partner investment and contributing to revenue and performance targets.

• Exceptional interpersonal and communication abilities.

• Capacity to influence others and coordinate resources and relationships effectively.

• Knowledge of paid media, including cross-media strategy, planning, and measurement.

• Experience in drafting creative briefs, testing creative concepts, and modifying campaigns based on insights.

• Background in online retail, merchandising, and customer acquisition.

• Experience in both online and in-store retail marketing.

• Preference for candidates with marketing experience across North America, especially in the US and Canada.

• Background in home, fitness, consumer electronics, or fashion industries is advantageous.

• Please note that visa sponsorship is not available for this position.

🏝️ Benefits

• Equity rewards may be part of the total compensation package.

• Monthly stipends for health, wellness, and technology expenses.

• 100% subsidized medical coverage for employees and their dependents.

• Dental and vision coverage for employees and their dependents.

• Flexible time off policy.

• Generous holiday schedule.

• Employee stock purchase plan (ESPP) enabling employees to acquire Affirm stock at a discounted rate.

• Inclusive interview process with accommodations available for candidates with disabilities.

• In-person onboarding experience provided for all new hires.