Part-Time Digital Marketing Specialist – EST

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Implement digital marketing initiatives across email, web, and social media platforms.

• Create and enhance campaign materials, including emails, landing pages, and advertisements.

• Develop and revise technical and industrial content, including monthly newsletters, website copy, brochures, white papers, and case studies.

• Manage and distribute content on the website and social channels, particularly LinkedIn.

• Monitor, analyze, and report on campaign effectiveness, including KPIs, conversions, and return on investment (ROI).

• Assist with SEO and paid media strategies, including Google Ads and LinkedIn Ads.

• Work collaboratively with internal teams to brainstorm new campaign concepts.

• Ensure brand consistency across all digital platforms.

• Oversee and enhance marketing automation processes utilizing tools such as HubSpot and Marketo.

• Provide support to the Marketing Manager and collaborate directly with the marketing lead, leadership, sales, and engineering teams.

• Direct and coordinate external marketing consultants and creative partners.

⛳️ Requirements

• Demonstrated capability to implement campaigns rather than merely planning them.

• Experience with marketing automation and CRM systems (e.g., HubSpot, Pipedrive).

• Excellent writing and content creation skills tailored for technical audiences.

• Knowledge of SEO, email marketing, and paid digital advertising techniques.

• Analytical thinker with experience using tools such as Google Analytics.

• Self-motivated individual capable of managing projects independently in a part-time, remote position.

• Availability during a 9am-5pm ET timeframe for meetings.

• Practical experience in social media management, especially on LinkedIn, with an understanding of its algorithm.

• Experience in industrial, manufacturing, engineering, or technical sectors is highly desirable.

• A degree in marketing, communications, or writing is preferred.

• Occasional onsite availability is a plus.

🏝️ Benefits

• Fully remote position available anywhere within the Eastern time zone.

• Flexible part-time schedule offering approximately 15–25 hours per week between 9:00 AM and 5:00 PM EST.

• Opportunity for significant ownership of a brand with substantial potential for growth.

• Leadership and coordination of external marketing consultants and creative partners.

• Potential for advancement into a full-time position if the fit is right and the work supports it.

• No weekend or on-call responsibilities.