Paid Social Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and enhance comprehensive Paid Social initiatives across platforms such as Meta, TikTok, Pinterest, Snapchat, and Reddit.

• Drive the acquisition of new customers, increase revenue, and boost customer lifetime value (LTV).

• Leverage data and creative insights to inform decisions, experiment with strategies, and amplify successful concepts.

• Utilize automation and Bliss Point insights to optimize spending in high-performance areas.

• Collaborate with teams in Creative, Analytics, Product/Bliss Point, and Client Leadership within the Pod.

• Transform best practices into standardized playbooks.

• Convert business objectives into actionable Paid Social strategies encompassing prospecting, retargeting, and loyalty initiatives.

• Manage client expectations, clarify options and trade-offs, and provide reports linked to business outcomes.

• Educate clients and team members while documenting effective methodologies.

• Employ platform functionalities and automation to enhance performance.

• Utilize Bliss Point product insights to inform budgeting, testing, and decisions regarding creatives and audiences.

• Design effective tests and establish criteria for success.

• Ensure robust data management and tracking, including pixel/CAPI, event mapping, UTMs, and GA4.

• Act promptly, uphold commitments, minimize waste, and promote improved practices within the Pod.

⛳️ Requirements

• Over 5 years of experience in managing Paid Social campaigns on Meta and TikTok.

• Familiarity with Pinterest, Snapchat, or Reddit is advantageous.

• Practical experience with Meta Advantage+, value optimization, and CAPI.

• Practical experience with TikTok Smart Performance.

• Practical experience with Pinterest Performance+.

• Knowledge of audience design, creative testing, and fundamental catalog/DPA.

• Proficient with GA4 and platform analytics.

• Capability to design tests and connect media efforts to revenue, customer acquisition cost (CAC), and LTV.

• Proficient in storytelling suitable for senior stakeholders.

• Ability to influence cross-functional teams.

• Strong client-facing presence.

🏝️ Benefits

• Incentive pay program (RevShare) featuring a monthly variable revenue payment opportunity.

• Discretionary annual performance bonus.

• Unlimited paid time off.

• Fully remote work environment.

• Flexible time off.

• 20 paid holidays.

• Medical, Dental, Vision, Life & Disability insurance.

• Flexible Spending Accounts.

• Retirement matching up to 4% of contributions at 100%.

• Fringe benefits.

• Forma resources.

• Unlimited Telemedicine and Teletherapy at no charge.

• Thankful giving initiatives.

• Equity opportunities.

• Birthing parents receive 16 weeks of paid leave at 100% pay.

• Partners are entitled to 12 weeks of parental leave.

• On-demand learning resources.

• Mentorship program.

• Leadership and management development programs and resources.