Paid Social Specialist, Meta Ads Specialist

This is a fully remote position, open to applicants in Serbia, +4 more countries.

📋 Description

• Develop and oversee advertising campaigns utilizing Facebook Ads Manager.

• Manage over 25 ad accounts, ensuring optimal structure and performance metrics.

• Create engaging ad creatives, including persuasive copywriting and image selection.

• Analyze performance metrics to enhance campaign effectiveness.

• Present comprehensive campaign performance reports to clients.

• Offer data-driven insights for optimizing campaign outcomes.

• Collaborate with clients to align campaign objectives, target audiences, and budgets.

• Ensure quality assurance of advertisements, targeting precision, and accurate landing page links.

• Enhance organic content on client pages.

• Install and configure Meta Pixels on websites and applications using Google Tag Manager.

• Troubleshoot Meta Pixel functionality and resolve data discrepancies.

• Define and establish custom conversions to monitor business-specific user actions.

• Develop and manage custom audiences based on pixel data.

• Utilize pixel data to create and update client lists for tailored advertising.

• Stay informed on Meta advertising practices and implement innovative strategies and tools.

• Collaborate with marketing, development, and creative teams on Meta Pixels, ad campaigns, and ad creatives.

⛳️ Requirements

• 3–4 years of experience in managing Facebook advertising campaigns.

• Proficient in Facebook Ads Manager and Meta Business Suite.

• Familiarity with Meta Ads Manager across multiple clients.

• Expertise in tracking configurations, web campaign traffic analysis, and audience engagement metrics.

• Strong project management skills with a keen attention to detail.

• Analytical capabilities for providing data-driven campaign recommendations.

• Excellent communication skills for effective interactions with clients.

• Experience in running video advertisements.

• Knowledge of other digital marketing channels, such as Google Ads, is advantageous.

• Experience in media buying, planning, and creative strategy on Meta platforms.

• Proficiency in HubSpot or similar CRM systems.

• Familiarity with Asana or comparable project management software.

• Experience with Canva for creative development.

• Strong copywriting and editing abilities.

• Must be available to work Monday–Friday, 9 AM–5 PM CST.

🏝️ Benefits

• Remote work: Enjoy the flexibility of working from anywhere—our team is global, and we prioritize work-life balance.

• Growth opportunities: A chance to shape your role and advance within the company.

• An innovative culture focused on leveraging data to address challenges and drive success.

• Confidentiality and Non-Circumvention Agreement included as part of the recruitment process.