Paid Social Specialist, Meta Ads Specialist

This is a fully remote position, open to applicants in Philippines, +4 more countries.

📋 Description

• Develop and oversee advertising campaigns utilizing Facebook Ads Manager.

• Manage over 25 ad accounts, ensuring optimal structure and performance.

• Create engaging ad creatives, including copywriting and image selection.

• Analyze performance metrics to enhance campaign effectiveness.

• Present comprehensive campaign performance reports to clients.

• Offer data-driven insights for optimizing campaign performance.

• Collaborate with clients to align on campaign objectives, target audiences, and budgets.

• Ensure quality assurance for ads, targeting accuracy, and correct landing page links.

• Enhance organic content on client pages.

• Install and configure Meta Pixels on websites and applications using Google Tag Manager (GTM).

• Troubleshoot Meta Pixel functionality and resolve data discrepancies.

• Define and establish custom conversions to monitor specific user actions.

• Develop and manage custom audiences based on pixel data.

• Utilize pixel data to create and update client lists for personalized advertising strategies.

• Stay current with Meta advertising practices and updates.

• Implement new tracking methods and marketing tools.

• Collaborate with marketing and development teams on Meta Pixel and ad campaign integration.

• Work alongside the creative team on developing ad creatives.

⛳️ Requirements

• 3-4 years of experience in managing Facebook advertising campaigns.

• Proficiency in Facebook Ads Manager and Meta Business Suite.

• Experience with Meta Ads Manager for multiple clients.

• Expertise in tracking setups, web campaign traffic analysis, and audience engagement metrics.

• Strong project management skills and attention to detail.

• Analytical abilities for data-driven campaign recommendations.

• Excellent communication skills for effective interactions with clients.

• Experience in executing video ads.

• Familiarity with additional digital marketing channels (e.g., Google Ads) is advantageous.

• Skills in media buying, planning, and creative strategy on Meta platforms.

• Proficiency in HubSpot or similar CRM systems.

• Knowledge of Asana or comparable project management software.

• Experience using Canva for creative development.

• Strong copywriting and editing abilities.

🏝️ Benefits

• Remote Work: Enjoy the flexibility of working from anywhere—our team is global, and we prioritize work-life balance.

• Growth Opportunities: As a vital member of our team, you’ll have the opportunity to shape your role and advance with us.

• Innovative Culture: Join a passionate team focused on utilizing data to overcome challenges and achieve success in a fast-changing market.

• Confidentiality and Non-Circumvention Agreement as part of the recruitment process.