Paid Social Specialist, Meta Ads Specialist

This is a fully remote position, open to applicants in Argentina, +5 more countries.

📋 Description

• Develop and oversee advertising campaigns utilizing Facebook Ads Manager.

• Manage over 25 ad accounts, ensuring optimal structure and performance.

• Create engaging ad creatives, including copywriting and image selection.

• Analyze performance data to enhance campaign effectiveness.

• Deliver comprehensive campaign performance reports to clients.

• Offer data-driven insights for improving campaign performance.

• Collaborate with clients to align campaign objectives, target audiences, and budgets.

• Ensure quality assurance for advertisements, targeting accuracy, and correct landing page URLs.

• Amplify organic content on client pages.

• Install and configure Meta Pixels on websites and applications using Google Tag Manager (GTM).

• Troubleshoot Meta Pixel functionality and resolve data discrepancies.

• Define and establish custom conversions to track user actions in line with business objectives.

• Develop and manage custom audiences based on pixel data.

• Utilize pixel data to create and update client lists for tailored advertising strategies.

• Stay informed about Meta advertising practices and updates.

• Implement new strategies and tools to enhance tracking and marketing capabilities.

• Collaborate with marketing and development teams on integrating Meta Pixel and ad campaigns.

• Work alongside the creative team on the development of ad creatives.

⛳️ Requirements

• 3-4 years of experience in managing Facebook advertising campaigns.

• Proficiency in Facebook Ads Manager and Meta Business Suite.

• Experience with Meta Ads Manager for multiple clients.

• Skilled in tracking setups, web campaign traffic analysis, and audience engagement metrics.

• Strong project management skills and a keen attention to detail.

• Analytical abilities for providing data-driven campaign recommendations.

• Excellent communication skills for effective client engagement.

• Experience in running video advertisements.

• Familiarity with other digital marketing channels (e.g., Google Ads) is advantageous.

• Knowledge of media buying, planning, and creative strategies on Meta platforms.

• Proficient in HubSpot or similar customer relationship management tools.

• Understanding of Asana or similar project management software.

• Experience with Canva for creative development.

• Strong copywriting and editing capabilities.

🏝️ Benefits

• Remote Work: Enjoy the flexibility to work from anywhere—our team is global, and we prioritize work-life balance.

• Growth Opportunities: As a vital member of our team, you'll have the opportunity to shape your role and develop alongside us.

• Innovative Culture: Join a team that is dedicated to leveraging data to address challenges and drive success in a rapidly changing market.

• Candidates are required to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement as part of the recruitment process.