Paid Search Specialist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Implement and enhance Paid Search and Shopping campaigns to facilitate effective client growth.

• Develop, initiate, and sustain campaigns that align with client goals, target audience, and inventory conditions.

• Identify trade-offs and raise clarifying questions at the outset.

• Provide timely performance updates and contributions for Quarterly Business Reviews (QBRs) with actionable follow-up steps.

• Utilize Google Ads, Microsoft Ads, SA360/Skai, audience and keyword tools, along with feed fundamentals.

• Employ automation techniques such as smart bidding and Performance Max with guidance.

• Analyze Bliss Point signals to inform daily optimization efforts.

• Document product and analytics issues along with feedback.

• Track daily and weekly performance metrics.

• Generate accurate recurring reports.

• Conduct basic A/B tests with established success criteria.

• Manage pacing and budgets effectively.

• Implement tagging and perform quality assurance checks on feeds.

• Collaborate with Analytics to confirm readings and address anomalies.

• Adhere to and assist in refining team playbooks and standard operating procedures (SOPs).

• Maintain an organized work queue, meet deadlines, highlight risks and obstacles, minimize rework and non-converting expenditures, and document insights.

• Work in conjunction with Channel Subject Matter Experts (SMEs), Analytics, Creative, Client Leads, Product, and Bliss Point teams.

⛳️ Requirements

• 2–3 years of experience in executing and managing Paid Search/Shopping campaigns, covering builds, launches, pacing, and optimizations.

• Proven experience managing monthly budgets of around $50K or more.

• Proficiency in Google Ads, Microsoft Ads, and Merchant Center.

• Experience with SA360 or Skai.

• Familiarity with Auction Insights and competitive analysis tools like Adalysis, Adthena, or SpyFu.

• Experience with GA/GA4 along with advanced Excel/Sheets skills, including pivots and lookups.

• Ability to craft clear performance narratives and basic test readouts.

• Strong written and verbal communication skills for status updates.

• Experience working collaboratively in a Pod environment.

• Openness to coaching and capability to manage upward.

• Google Search & Shopping certification, or achievement within the first 60 days.

• Additional Google certifications are highly advantageous.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible time off policies.

• 16 paid holidays.

• Comprehensive medical insurance.

• Dental coverage.

• Group life insurance.

• Income protection services.

• Pension scheme with employer matching up to 5% of contributions.

• Access to Help@Hand Wellbeing services.

• Thankful giving initiative.

• Equity options.

• Birthing parent leave of 16 weeks at 100% pay, with additional leave available according to statutory laws.

• Non-birthing parent leave of 4 weeks at 100% pay.

• On-demand learning opportunities powered by LinkedIn Learning.

• Mentorship program available.

• Leadership and management development programs and resources provided.