Demand Generation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Design and implement integrated demand generation campaigns utilizing inbound, outbound, and account-based strategies.

• Convert go-to-market strategies into targeted campaign audiences, offers, messaging, content, and calls to action.

• Create and oversee HubSpot campaigns, including email marketing, landing pages, forms, nurture programs, and lead capture initiatives.

• Work collaboratively with the Sales team on programs that support key accounts, markets, and opportunities.

• Develop nurture and follow-up programs aimed at guiding prospects towards qualified sales discussions.

• Experiment with and refine messaging, offers, channels, and overall campaign journeys.

• Enhance Motive.com as a demand generation platform to boost engagement and conversion rates.

• Design and optimize landing pages, forms, and calls to action.

• Collaborate with internal teams and agencies to enhance product and solution journeys across the website.

• Leverage web and campaign data to pinpoint conversion gaps and suggest enhancements.

• Create and adapt content tailored to the buyer's journey.

• Develop case studies, testimonials, customer quotes, and other forms of customer proof.

• Brief and coordinate with external content and creative partners.

• Design campaigns for pre-event, during-event, and post-event phases.

• Assist in the planning and promotion of webinars and virtual events, as well as in follow-up and conversion activities.

• Identify key accounts and contacts related to industry events.

• Analyze event and webinar performance based on engagement, leads, opportunities, and pipeline contributions.

• Oversee campaign performance reporting and maintain a demand generation scorecard.

• Monitor engagement, qualified leads, conversion rates, opportunities, and pipeline contributions.

• Enhance lead qualification, routing, and follow-up processes with Sales and Marketing Operations.

• Manage demand generation budgets and agency expenditures.

• Report directly to the Director of Global Marketing.

• Collaborate across Sales, Product, Customer Success, and external partners.

⛳️ Requirements

• Minimum of 5 years of experience in B2B demand generation or integrated marketing, preferably in SaaS, enterprise software, telecom, or other complex technology sectors.

• Proven track record in developing and executing multi-channel demand generation campaigns.

• Strong proficiency in HubSpot or a similar marketing automation platform.

• Experience with account-based marketing and targeted enterprise campaigns.

• Solid understanding of digital marketing, including email, landing pages, nurture programs, and website conversion strategies.

• Experience in developing or briefing content for various stages of the buyer journey.

• Background in supporting B2B events, webinars, or field marketing initiatives.

• Proficient in working with CRM systems, campaign analytics, and reporting tools.

• Excellent written communication skills with the ability to simplify complex technical topics.

• Experience in managing agencies or external marketing partners.

• Comfortable collaborating with Sales, Product, and technical subject matter experts.

• Preferred: experience in marketing software or technology to communications service providers, broadband operators, or mobile operators.

• Preferred: familiarity with HubSpot CMS.

• Preferred: experience with Power BI, Domo, or comparable reporting tools.

• Preferred: experience in developing customer case studies and advocacy programs.

• Preferred: experience working through lengthy, complex enterprise sales cycles.

• Exceptional written and verbal communication skills.

• Strong narrative skills that resonate with various buyer personas.

• Creative mindset with a keen eye for design.

• Confident yet humble, with a curiosity for learning and openness to new ideas.

• Team-oriented with the ability to collaborate across functions with individuals at all levels.

• Self-motivated and capable of setting daily tasks and achieving results independently.

• Proactive and quick to learn.

• Energetic and creative, with an exceptional focus on detail.

🏝️ Benefits

• Travel may be necessary as the role evolves.

• Commitment to equal opportunity in employment regardless of gender, gender identity, sexual orientation, marital status, race, nationality, religion, age, disability, political beliefs, or any other factor.