Paid Search Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategy, development, optimization, and day-to-day management of Google Ads and Microsoft Ads accounts.

• Oversee high-volume revenue-generating paid search initiatives with a total monthly budget ranging from $225K to $250K+

• Fine-tune tROAS and optimize automated bidding strategies for maximizing conversion value.

• Balance expenditure across high-intent search, Performance Max, and Demand Generation channels.

• Organize and enhance both Branded and Non-Branded search campaigns to ensure relevance, quality scores, and efficiency.

• Improve Performance Max campaigns by utilizing asset groups, audience signals, negative keyword lists, and placement exclusions.

• Scale Demand Generation efforts across YouTube, Discover, and Gmail using visual and video assets.

• Design and implement A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding objectives.

• Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and ensuring attribution accuracy.

• Work in partnership with Creative, Copywriting, and Landing Page teams to deliver high-performing campaign assets.

• Provide weekly and monthly performance reports detailing Spend, Revenue, ROAS, CPA, and Conversion Value, along with actionable insights for senior leadership.

• Report directly to Tyler Rogers.

⛳️ Requirements

• 4–6+ years of focused, hands-on experience managing large-scale Paid Search accounts.

• Proven success in managing paid search budgets exceeding $150K per month (over $1.5M annually) while achieving strict performance targets.

• Extensive practical knowledge of target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding techniques.

• Significant experience in running and optimizing non-branded search, Performance Max, and Demand Generation or Discovery campaigns.

• Expert-level proficiency in Google Analytics 4, Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling.

• Strong understanding of Google Tag Manager, conversion pixels, server-side tracking, and enhanced conversions.

• Ability to collaborate on visual and video creative specifications for Demand Generation and asset-led formats.

• Google Ads and Microsoft Advertising certifications are required.

• Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts.

• Background in B2B, E-commerce, or Lead Generation is preferred.

• Outstanding analytical, problem-solving, data interpretation, attention-to-detail, strategic thinking, forecasting, budget management, communication, organization, ownership, and stakeholder management skills.

• Must be available for full-time work during Eastern Time business hours and collaborate with a US-based team.

• Capability to excel in a remote work environment and independently manage time and priorities.

🏝️ Benefits

• Permanent remote work opportunity with no commuting required.

• Flexible workspace choices and no commuting hassles.

• A work culture that prioritizes mental health; breaks and recharge time are encouraged.

• Monthly Town Hall meetings for transparent communication about company milestones and updates.