Paid Search Manager

This is a fully remote position, open to applicants in Chile.

📋 Description

• Take charge of the comprehensive strategy, development, optimization, and daily oversight of Google Ads and Microsoft Ads accounts.

• Oversee and refine tROAS and Maximize Conversion Value automated bidding strategies.

• Allocate budget effectively between high-intent search, Performance Max, and Demand Gen channels.

• Organize and enhance both Branded and Non-Branded search campaigns.

• Optimize Performance Max campaigns utilizing asset groups, audience signals, negative keyword lists, and placement exclusions.

• Scale Demand Generation campaigns across platforms such as YouTube, Discover, and Gmail.

• Create and implement A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding objectives.

• Partner with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and ensuring attribution accuracy.

• Collaborate with Creative, Copywriting, and Landing Page teams to deliver high-performing campaign materials.

• Provide weekly and monthly performance reports detailing Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership.

• Report directly to Tyler Rogers.

⛳️ Requirements

• 4–6+ years of hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts.

• Demonstrated success in directly overseeing paid search budgets exceeding $150K per month ($1.5M+ annually) while meeting stringent performance targets.

• In-depth, practical knowledge of target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.

• Extensive experience in running and optimizing non-branded search, PMax, and Demand Gen or Discovery campaigns.

• Expert proficiency in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling.

• Strong grasp of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.

• Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats.

• Google Ads and Microsoft Advertising certifications.

• Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts.

• Background in B2B, E-commerce, or Lead Generation.

• Exceptional analytical and problem-solving capabilities.

• Strong skills in data interpretation, attention to detail, strategic thinking, forecasting, budget management, and resource allocation.

• Excellent communication and stakeholder management abilities.

• Strong project and priority management skills.

• A mindset focused on ownership, accountability, and achieving results.

• Availability for full-time work during Eastern Time business hours while collaborating with a US-based team.

• Capability to work effectively in a remote setting and independently manage time and priorities.

🏝️ Benefits

• Permanent Work-From-Home arrangement indefinitely.

• Elimination of commuting and the flexibility to choose your work location.

• Support for mental health and time allocated for recharging.

• Monthly Town Hall meetings featuring transparent company updates.