Paid Search Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take charge of the comprehensive strategy, development, optimization, and daily oversight of Google Ads and Microsoft Ads accounts.

• Drive substantial revenue growth through high-volume paid search initiatives.

• Fine-tune automated tROAS and Maximize Conversion Value bidding strategies.

• Allocate budget effectively across high-intent search, Performance Max, and Demand Generation channels.

• Organize and enhance both branded and non-branded search campaigns for improved relevance, quality scores, and efficiency.

• Optimize Performance Max campaigns utilizing asset groups, audience signals, negative keyword lists, and placement exclusions.

• Expand Demand Generation campaigns on YouTube, Discover, and Gmail using visual and video assets.

• Create and implement A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding objectives.

• Partner with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and ensuring attribution accuracy.

• Collaborate with Creative, Copywriting, and Landing Page teams to deliver high-performing campaign assets.

• Provide weekly and monthly performance reports detailing spend, revenue, ROAS, CPA, conversion value, and actionable insights to senior leadership.

⛳️ Requirements

• 4–6+ years of hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts.

• Demonstrated success in directly managing paid search budgets exceeding $150K per month ($1.5M+ annually) while meeting strict performance targets.

• Profound, practical knowledge of target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.

• Extensive background in running and optimizing non-branded search, Performance Max, and Demand Generation or Discovery campaigns.

• Expert-level proficiency in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling.

• Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.

• Ability to work collaboratively on visual and video creative specifications for Demand Generation and asset-led formats.

• Google Ads and Microsoft Advertising certifications.

• Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts.

• Background in B2B, E-commerce, or Lead Generation.

• Exceptional analytical and problem-solving abilities.

• Strong skills in data interpretation.

• Impeccable attention to detail and campaign accuracy.

• Strategic mindset balancing short-term performance with long-term growth.

• Expertise in performance marketing optimization and experimentation.

• Strong skills in forecasting, budget management, and resource allocation.

• Capacity to identify opportunities and risks before they affect performance.

• Excellent communication and stakeholder management skills.

• Strong organizational, project management, and priority management capabilities.

• Ownership, accountability, and a results-oriented mentality.

• Availability to work full-time during Eastern Time (ET) business hours.

• Ability to collaborate effectively with a US-based team.

• Competence to work effectively in a remote environment and independently manage time and priorities.

🏝️ Benefits

• Permanent work-from-home arrangement.

• Eliminate commuting and avoid traffic.

• Flexible breaks to recharge and promote mental well-being.

• Monthly Town Hall meetings featuring transparent communication, milestones, and company updates.