Paid Search Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take ownership of the strategy, development, optimization, and daily oversight of Google Ads and Microsoft Ads accounts.

• Manage and optimize tROAS and Maximize Conversion Value bidding strategies.

• Distribute budget across high-intent search, Performance Max, and Demand Generation channels.

• Organize and enhance both Branded and Non-Branded search campaigns.

• Optimize Performance Max campaigns by utilizing asset groups, audience signals, negative keyword lists, and placement exclusions.

• Scale Demand Generation initiatives across platforms like YouTube, Discover, and Gmail.

• Create and implement A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding objectives.

• Work in conjunction with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and ensuring attribution accuracy.

• Collaborate with Creative, Copywriting, and Landing Page teams to deliver high-performing campaign assets.

• Provide weekly and monthly performance reports detailing Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership.

⛳️ Requirements

• 4–6+ years of extensive, hands-on experience in managing large-scale Paid Search (Google Ads & Bing Ads) accounts.

• Demonstrated success in overseeing paid search budgets exceeding $150K per month ($1.5M+ annually) while meeting stringent performance targets.

• In-depth knowledge of target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.

• Significant experience with non-branded search, Performance Max (PMax), and Demand Gen or Discovery campaigns.

• Proficient in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling.

• Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.

• Ability to collaborate on visual and video creative specifications for Demand Generation and asset-led formats.

• Certifications in Google Ads and Microsoft Advertising.

• Familiarity with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts.

• Experience in B2B, E-commerce, or Lead Generation sectors.

• Must be available to work full-time during Eastern Time business hours and collaborate with a US-based team.

• Strong analytical, problem-solving, communication, stakeholder management, organization, forecasting, budget management, and project prioritization skills.

🏝️ Benefits

• Permanent remote work with no commuting required.

• Flexible workspace options.

• Support for mental health and time for relaxation.

• Monthly Town Hall meetings to discuss company updates and milestones.