Paid Search Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take ownership of the complete paid search strategy across Google Ads, Local Services Ads, and Bing Ads for various brands and markets.

• Create, oversee, and enhance campaigns to meet lead volume, cost-per-lead, and signed-case efficiency targets.

• Utilize keyword, audience, and creative testing methodologies to boost quality and conversion rates.

• Develop and sustain negative keyword lists along with segmentation strategies.

• Manage and refine Local Services Ads, focusing on profile health, dispute resolution, and budget management.

• Collaborate with external paid search agencies, ensuring they meet performance objectives, testing schedules, and spending efficiency.

• Conduct audits of campaigns to ensure strategic alignment and technical excellence, covering bidding, ad copy, extensions, and tracking.

• Lead weekly performance reviews and quarterly business evaluations with agency partners.

• Aggregate agency insights into comprehensive dashboards and performance reports.

• Work with analytics, BI, and marketing teams on attribution, tracking, and offline conversion imports.

• Partner with the creative team to develop ad copy and landing-page variations that are optimized for lead quality.

• Assist in budgeting, forecasting, and media-mix planning across DMAs and practice areas.

• Identify and implement automation or AI-driven bidding strategies.

• Promote ongoing enhancements in cost-per-lead and signed-client efficiency.

• Maintain a documented roadmap for testing and optimization with measurable results.

• Integrate offline and downstream metrics into the paid search optimization process.

⛳️ Requirements

• A minimum of 5 years of experience in Paid Search or Performance Marketing.

• Demonstrated success in managing high-value lead generation campaigns.

• Expert-level knowledge of Google Ads, Bing Ads, and Local Services Ads.

• Extensive experience with tracking, attribution, and CRM integrations, including GA4, CallRail, Salesforce, HubSpot, or similar tools.

• Strong analytical skills and proficiency in Excel/Sheets.

• Excellent communication and vendor management abilities.

• Google Ads and/or Bing Ads certifications are highly preferred.

• Experience in legal, financial, healthcare, or other high-CPL sectors is a plus.

• Candidates located in the Chicagoland area who can easily commute to the Chicago office are preferred.

🏝️ Benefits

• Year-end discretionary bonus.

• Comprehensive benefits package.

• Flexible remote work arrangement.