Paid Media, Tracking Assistant

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish, oversee, and resolve issues related to Meta Pixel, Meta Events Manager, and custom events/conversions.

• Assist in managing paid advertising campaigns on Meta Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads.

• Design and uphold event tracking frameworks, encompassing event names, parameters, properties, and conversion definitions.

• Execute and verify pixels, events, conversion tracking, UTM parameters, and other tracking mechanisms across websites and campaigns.

• Collaborate with tools such as PostHog, GA4, Google Tag Manager, Meta Events Manager, Brevo, and Microsoft Clarity.

• Track performance metrics and probe into inconsistencies between advertising platforms, analytics tools, and website data.

• Diagnose tracking problems and determine the reasons events or conversions are not triggering correctly.

• Conduct tests and validate events across platforms to ensure accurate and consistent data collection.

• Guarantee that key events and conversions are correctly defined, recorded, and assigned.

• Aid in campaign setup, audience tracking, retargeting, and conversion measurement.

• Examine campaign and tracking data to uncover issues and opportunities for enhancement.

• Ensure effective data collection and attribution across websites, landing pages, and analytics tools.

• Keep organized tracking documentation and maintain consistent event naming conventions.

• Remain updated on changes in advertising platforms, tracking technologies, attribution, and privacy regulations.

• Assist in testing and resolving issues with new tracking setups prior to campaign launches.

• Collaborate closely with the marketing team on reporting and optimization efforts.

⛳️ Requirements

• Practical experience with Meta Ads Manager, Meta Pixel, Meta Events Manager, and custom events/conversions.

• Proficiency in TikTok Ads, Reddit Ads, and LinkedIn Ads.

• Hands-on experience with PostHog, GA4, Google Tag Manager (GTM), Microsoft Clarity, and Brevo.

• Strong grasp of event tracking principles, including event names, parameters, properties, conversion definitions, and attribution.

• Experience in troubleshooting tracking issues and identifying why events or conversions might not be triggering, recording, or attributing correctly.

• Familiarity with server-side tracking / Conversions API is a notable advantage.

• Experience with new or emerging advertising platforms, such as ChatGPT Ads, would be a considerable asset.

• Comfortable working with data, spreadsheets, dashboards, and campaign performance analytics.

• Exceptional attention to detail and a proactive, problem-solving approach.

• Proficient in working with tracking tools, advertising platforms, basic website components, and analytics systems.

• Ability to navigate multiple paid media channels and swiftly learn and troubleshoot new platforms.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and training.

• Collaborative and innovative work environment.

• Flexible working hours and remote work options.