Paid Media Strategist, Fashion

This is a fully remote position, open to applicants in Argentina, +5 more countries.

📋 Description

• Take charge of executing, measuring, and enhancing paid advertising campaigns within your designated portfolio.

• Align campaign initiatives with the broader business objectives of clients.

• Work in collaboration with account leadership to refine and develop service strategies within the overall media landscape.

• Manage reporting, optimizations, client communications, keyword analysis, ad copy creation, bid adjustments, and daily campaign operations.

• Implement performance marketing strategies through platforms for paid social and native media.

• Oversee campaigns on Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.

• Conduct end-to-end campaign development and execution across various channels.

• Lead optimization strategies to enhance performance in line with established goals.

• Supervise client budgets and provide recommendations regarding budget alterations.

• Handle internal strategic communications for client teams.

• Offer proactive updates regarding performance, strategy, suggestions, deliverables, and action items.

• Present weekly client updates with insights on performance and recommendations for the future.

• Execute comprehensive performance reporting and create presentations.

• Utilize data to convey results and outline clear next steps for clients and stakeholders.

• Leverage AI technologies to enhance and optimize business processes.

• Utilize Power Digital’s Nova ecosystem.

• Manage 5–7 accounts and support key performance indicators, including team member EBITDA and client retention.

⛳️ Requirements

• Advanced proficiency in both spoken and written English.

• 2–3 years of experience in digital marketing.

• 1–2 years of experience working in an agency environment.

• At least 2 years of experience in direct response marketing, particularly in E-Commerce, Lead Generation, or B2B.

• A minimum of 2 years of experience with Meta Ads focused on direct response campaigns.

• At least 2 years of hands-on experience in Search Engine Marketing.

• Familiarity with bid optimization, keyword research, and ad copy creation.

• Extensive campaign management experience in areas such as Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong grasp of full-funnel marketing and the role of paid media within that funnel.

• Excellent written and verbal communication abilities.

• Outstanding organizational and project management skills.

• Self-driven with a strong ambition to excel.

• Exceptional interpersonal skills.

• Strong work ethic with the capability to learn quickly and independently.

• Interest in fostering a long-term relationship with a growing organization.

🏝️ Benefits

• Equal Opportunity Employer.

• Workplace focused on diversity and inclusion.

• Access to AI-powered tools and proprietary technology to improve work processes.

• Opportunity for a long-term relationship with a growing company.