Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement sophisticated paid media strategies across platforms such as Google Ads, Microsoft Ads, and various social media channels.

• Facilitate quarterly or monthly planning meetings and deliver strategic roadmaps that align with client goals and key performance indicators (KPIs).

• Spot opportunities to enhance campaign effectiveness.

• Evaluate and report on campaign performance, covering aspects such as lead trends and revenue, budget distribution, search-term quality, and other relevant metrics.

• Generate actionable monthly client reports that provide performance insights and recommendations.

• Work collaboratively with immediate team members and cross-departmental teams on client marketing initiatives.

• Convert client business priorities into effective lead generation and/or sales strategies.

• Perform competitor and audience analysis to inform campaign strategies and pinpoint market opportunities and trends.

• Conduct keyword research and assess creative assets.

• Lead client meetings and guide strategy discussions through accessible presentations of complex data.

• Maintain ongoing communication with clients and proactively address any concerns.

• Keep abreast of digital marketing trends, algorithm changes, industry news, and platform updates.

• Implement tailored strategies across paid media platforms to optimize efficiency and return on investment (ROI).

• Develop and execute A/B testing strategies utilizing advanced bidding techniques and audience targeting.

• Manage and fine-tune paid media budgets across various channels and keywords using a test-and-learn approach.

• Oversee the comprehensive implementation of paid media campaigns across multiple platforms.

• Participate in team meetings and contribute to the agency’s knowledge base.

• Achieve client, team, and company objectives and report on performance metrics.

• Carry out additional tasks as assigned.

⛳️ Requirements

• A minimum of 2 years of paid search experience with Google Ads and Bing Ads.

• Background in a digital marketing agency with client-facing responsibilities.

• Proficiency in Google Shopping and Paid Social, including LinkedIn and Meta ads.

• Familiarity with Google Analytics and Looker Studio.

• Strong critical thinking, problem-solving, and troubleshooting capabilities.

• Excellent verbal and written communication skills for interacting with clients.

• Strong organizational skills and the ability to manage and prioritize multiple projects effectively.

• Experience in customer service, managing client relationships, or enhancing customer experience.

• Proficient in spreadsheet functions and formulas for data analysis.

• A consultative, analytical background gained through agency or freelance contracts.

• Proficiency in utilizing tools such as Keyword Planner, ChatGPT, or similar resources.

• Must reside in the USA.

• We are currently unable to sponsor or take over sponsorship of an employment Visa.

🏝️ Benefits

• Health Insurance

• 401(k) & Retirement Savings

• Generous Paid Time Off

• Flexible Scheduling

• Remote-First Culture

• Professional Development

• Employee Referral Program

• Additional perks designed to support your health, productivity, and overall fulfillment both at work and home.

• Limited travel obligations