Paid Media Specialist

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Create, oversee, and enhance paid search, paid social, and retargeting initiatives across Google Ads, Meta, and LinkedIn.

• Utilize AI-driven campaign formats and cutting-edge advertising technologies to boost performance and foster innovation.

• Track, assess, and report on campaign outcomes from click-through rates to enrolments.

• Apply data-driven insights to guide optimisation decisions.

• Anticipate lead volumes, media expenditures, and performance results for planning and budget oversight.

• Collaborate with creative, content, and web teams to produce campaign materials and enhance landing page experiences.

• Assist in conversion rate optimisation efforts and testing strategies.

• Monitor industry trends, digital platform advancements, and consumer behaviors to uncover growth opportunities.

• Work together with internal stakeholders and external partners on marketing initiatives and strategic projects.

⛳️ Requirements

• A strong passion for digital marketing.

• Proven experience in leveraging data, technology, and innovation to execute campaigns.

• Strong analytical and problem-solving skills.

• A commercial mindset that prioritizes performance and ROI.

• Capability to convert complex insights into straightforward, actionable recommendations.

• A keen curiosity and interest in AI, automation, and emerging marketing technologies.

• A proactive approach and a sense of ownership over your work.

• Excellent collaboration skills.

• Ability to swiftly adapt in a dynamic, high-growth environment.

• Must be a resident of Malaysia.

• Must possess full working rights in Malaysia.

🏝️ Benefits

• Flexible “Work Anywhere in Malaysia” model (remote, hybrid, or office).

• Robust career development opportunities.

• Company-issued laptop and necessary equipment.

• Medical and dental benefits.

• Support for health and wellbeing.

• Ongoing learning and career development: LinkedIn Learning, career development programs, and internal learning labs.

• Employee-driven initiatives, including Culture Club and more.

• Regular company events—both in-person and virtual.