Paid Media Manager

atSilverback StrategiesRemoteUS flagUnited StatesFull-timePerformance MarketingMid-levelSenior$80k – $90k/year

Posted Oct 30

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a subject matter expert in Paid Media.

• Oversee the development of strategies, innovations, tactical execution, and performance for a portfolio consisting of 3–5 client accounts.

• Independently manage account strategies for designated clients.

• Assist Senior Paid Media Managers and Associate Directors with the strategic direction and tactical execution for larger client accounts.

• Plan, implement, and evaluate paid media campaigns in alignment with client KPIs and business objectives.

• Execute campaigns across platforms including Google, Meta, LinkedIn, and TikTok.

• Act as the primary Paid Media contact for assigned clients.

• Conduct biweekly and ad hoc client calls while nurturing client relationships.

• Drive channel innovation, optimizations, new campaigns, and testing initiatives.

• Develop, assess, and deliver actionable Paid Media performance reports.

• Communicate project timelines, manage client expectations, and provide proactive updates.

• Collaborate with the Creative Director and Design team on ad creation, testing plans, creative strategies, and briefs.

• Gain an understanding of client industries, target audiences, goals, trends, and best practices.

• Participate in brainstorming sessions focused on Paid Media.

• Be open to feedback and coaching from the Associate Director of Media.

• Work alongside SEO, Measurement, and Creative teams to ensure client delivery.


⛳️ Requirements

• A minimum of 3+ years of experience in a paid media agency; the ideal candidate should have 3–5 years of experience.

• Previous experience in a performance agency is essential.

• Proven experience managing both Paid Search and Social campaigns.

• Familiarity with Google and Meta is required; experience with LinkedIn and TikTok is a plus.

• Ability to build relationships, establish expertise and credibility, and serve as the lead contact for clients.

• Capability to develop and execute Paid Media strategies across diverse industries.

• Skill in linking media results to measurable impacts on client business and revenue.

• Prior experience in taking full ownership of clients from strategy development through to execution, reporting, and client communication.

• A curious mindset, eagerness to learn, willingness to make mistakes, and a proactive attitude.

• Proficiency in Excel and/or Google Sheets.

• Ability to analyze data using GA4 and other tools to create clear, insightful reports.

• Adaptability, openness to feedback, and a commitment to continuous improvement.

• Strong project and time management skills.


🏝️ Benefits

• Unlimited PTO.

• Comprehensive health, dental, and vision insurance plans.

• Virtual team events and a fun, casual, inclusive company culture.

• Company-sponsored ClassPass membership.

• 12 weeks of paid parental leave.

• Summer Fridays.

• 401(k) plan with employer matching.

• Competitive salary.

• Remote work flexibility.

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