Paid Media Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Execute and enhance paid digital advertising campaigns across Google Ads, Meta, Nextdoor, and other emerging platforms.

• Oversee advertising budgets to optimize patient acquisition and return on investment (ROI).

• Perform A/B testing on ad creatives, audience targeting, bidding strategies, and landing pages.

• Monitor campaign performance on a daily basis and implement real-time adjustments to enhance key performance indicators (KPIs).

• Implement and routinely audit tracking and pixel configurations across various platforms.

• Ensure adherence to HIPAA regulations and specific healthcare advertising policies, including awareness of risks related to protected health information (PHI) exposure.

• Utilize standardized campaign naming and UTM conventions for cohesive cross-channel reporting.

• Analyze campaign data to uncover trends, opportunities, and areas for enhancement.

• Track and report metrics such as cost per acquisition, patient volume, lifetime value, and return on ad spend (ROAS).

• Assist in developing channel-specific strategies and testing roadmaps.

• Research and suggest new advertising platforms and opportunities.

• Stay informed about digital advertising trends, platform updates, and healthcare marketing regulations.

• Provide insights on creative direction to enhance performance.

• Aid in the integration of paid media lead and conversion data with the CRM platform for tracking patient journeys.

• Implement campaigns for new clinic openings and market entries.

• Manage campaigns that support expansion across various states.

• Assist with brand transition campaigns for newly acquired clinics.

⛳️ Requirements

• 5+ years of practical experience in managing paid digital advertising campaigns, ideally in healthcare, wellness, or service-oriented sectors.

• Demonstrated expertise in Google Ads (Search, Display, YouTube).

• Proven proficiency in Meta advertising.

• Preferred experience with additional platforms such as Spotify, OTT/CTV, and Nextdoor.

• Experience in managing monthly advertising budgets with a proven record of ROI enhancement.

• Knowledge of healthcare advertising regulations and compliance, including HIPAA-compliant conversion tracking and pixel setup.

• Strong analytical capabilities.

• Proficiency in Google Analytics, platform reporting tools, and Excel.

• Bachelor's degree in Marketing, Digital Marketing, or a related field is preferred.

• Google Ads and Meta advertising certifications are preferred.

• Basic understanding of HTML, UTM parameters, and conversion tracking configurations.

• Experience with project management tools and collaborative workflows.

• Proficiency in using computer systems and multiple monitors for effective campaign management.

🏝️ Benefits

• Fully remote work arrangement.

• Occasional travel to clinic locations or industry events may be required.