Paid Media, Digital Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize, develop, launch, oversee, and enhance Google Ads campaigns across various formats including Search, Performance Max, Display, YouTube/Video, and Demand Gen.

• Administer and refine Meta Ads campaigns on Facebook and Instagram.

• Investigate and support paid initiatives on Amazon and other pertinent digital platforms.

• Oversee and distribute monthly advertising budgets ranging from $10K to $250K+ across diverse accounts, platforms, and markets.

• Formulate bidding strategies, audience segmentation, ad copy testing, and landing page suggestions.

• Track campaign performance and pinpoint opportunities to enhance conversions, efficiency, and ROI.

• Create concise, actionable performance reports for stakeholders and clients.

• Utilize SEO expertise to bolster broader search visibility and enhance digital marketing performance.

• Contribute to GEO and AEO strategies for AI-driven search and discovery.

• Optimize content and digital assets for both traditional search engines and emerging AI-powered search and answer platforms.

• Stay updated on SEO, GEO, AEO, AI search, and evolving digital marketing channels.

• Recognize opportunities to experiment with new platforms and channels.

• Ensure campaigns align with relevant advertising regulations, especially concerning restricted healthcare and therapeutic product categories.

• Monitor advertising regulations and platform policies, adjusting campaigns as necessary.

• Collaborate with creative, content, SEO, and web teams to enhance full-funnel performance.

• Keep abreast of platform advancements, new features, and best practices in digital marketing.

⛳️ Requirements

• Over 5 years of direct experience managing Google Ads campaigns.

• Demonstrated experience overseeing monthly media expenditures of $10K to $250K+.

• Strong knowledge of advertising policies relating to restricted healthcare and therapeutic categories.

• Experience managing campaigns targeting the Australian, US, and/or New Zealand markets.

• Advanced understanding of Google Ads campaign types including Search, Performance Max, Display, YouTube/Video, and Demand Gen.

• Practical experience with Meta Ads on Facebook and Instagram.

• Strong analytical skills, with familiarity using GA4, Looker Studio, and Excel/Google Sheets.

• Exceptional attention to detail, particularly regarding campaign compliance and budget management.

• Experience managing paid campaigns through Amazon Ads or other advertising platforms.

• Working knowledge of SEO, especially in support of GEO and AEO initiatives.

• Understanding of Generative Engine Optimization (GEO) and/or Answer Engine Optimization (AEO).

• Experience adapting content or search strategies for AI-driven search and discovery.

• Experience with additional channels such as Reddit, TikTok, and LinkedIn.

• Knowledge of SEO, GEO, AIO, and emerging search technologies.

• Familiarity with applicable healthcare and therapeutic advertising guidelines.

• Google Ads certifications in Search, Display, Video, and/or Measurement.

• Experience with conversion tracking, attribution modeling, and offline conversion imports.

• Familiarity with Google Tag Manager, SA360, or other bid management tools.

• Previous agency experience managing multiple client accounts.

• Understanding of complementary paid channels such as Microsoft Ads and Programmatic Advertising.

🏝️ Benefits

• Fully remote work.

• New Zealand public holidays.

• Work adheres to New Zealand timezone.