Paid Media Creative Strategist

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Take charge of the creative strategy across Meta, TikTok, Google, YouTube, and other paid advertising platforms.

• Identify target audiences, insights, hooks, messaging strategies, formats, and offers for testing purposes.

• Develop and implement a structured testing framework for concepts, hooks, audiences, formats, visuals, CTAs, and landing pages.

• Analyze performance at the creative level, pinpoint successful and underperforming creatives, and understand the reasons behind their performance.

• Transform performance insights into hypotheses for the next set of concepts to be tested.

• Generate paid concepts that include UGC, creator-led advertisements, product demonstrations, social-native ads, static visuals, and motion graphics.

• Craft creative briefs, hooks, scripts, headlines, and ad copy that resonate with both creative and product marketing messages.

• Collaborate with UGC and influencer teams to convert impactful organic content into paid creative assets.

• Discover opportunities for whitelisting and partnership advertisements.

• Monitor advertisements, competitors, trends, and creative patterns, applying insights to enhance the paid creative strategy.

• Work in tandem with the growth team, motion designers, video editors, influencer team, and social media team.

⛳️ Requirements

• A minimum of 3 years of experience in paid creative strategy, performance marketing, growth marketing, or a similar role.

• Demonstrated experience in creating paid social creatives that achieved measurable results.

• In-depth knowledge of Meta advertising and paid social creative methodologies.

• Experience in developing and executing creative testing frameworks.

• Strong analytical abilities and comfort in working with paid media performance data.

• Exceptional copywriting skills, particularly in crafting hooks, short-form scripts, headlines, and direct-response messaging.

• Comprehensive understanding of TikTok, Instagram, YouTube, and internet culture.

• Experience in briefing and collaborating with video editors, motion designers, graphic designers, and creators.

• Ability to swiftly transition from performance insights to creative hypotheses for testing.

• Comfortable working independently in a dynamic remote environment.

• Genuine enthusiasm for AI and the utilization of AI tools in content creation.

• Background in marketing AI, SaaS, creator, or prosumer products.

• Experience in scaling paid acquisition efforts for a rapidly growing consumer technology firm.

• Direct experience with Meta media buying.

• Familiarity with creator whitelisting and partnership advertisements.

• Knowledge of attribution and analytics platforms.

• Experience using Gen AI tools for creative ideation or production processes.

• Strong understanding of AI creator culture and the evolving generative AI landscape.

🏝️ Benefits

• USD compensation.

• Fully remote work environment.

• Opportunity to experiment with the latest AI image and video models.