Paid Media Contractor

This is a fully remote position, open to applicants in India.

📋 Description

• Oversee and enhance paid search and paid social initiatives utilizing Google Ads and LinkedIn Campaign Manager.

• Create strategies for keywords and audience targeting, including bidding, budgeting, and ad organization across various product lines and regions.

• Coordinate conversion strategies with MQL, SQL, and pipeline funnel stages.

• Collaborate with Marketing Operations and Inside Sales to enhance lead quality and acceptance.

• Manage paid media investments to optimize pipeline contributions while ensuring a reasonable customer acquisition cost (CAC).

• Initiate and document structured experiments focusing on ad copy, creative elements, audience segments, bidding tactics, and offers.

• Work with Marketing Operations and Content teams to enhance landing page relevance, form performance, and overall post-click experience.

• Maintain campaign naming standards, change logs, budget pacing, and quality assurance processes across platforms such as Google Ads, GA4, GTM, HubSpot, and LinkedIn Campaign Manager.

• Deliver weekly and monthly performance reports along with actionable insights to marketing leadership.

• Contribute to monthly and quarterly planning sessions, performance forecasting, budget allocation, and alignment of channel strategies.

• Report directly to the Manager of Marketing Campaigns and collaborate with Marketing Operations, Analytics, Content/Creative, and Inside Sales teams.

⛳️ Requirements

• Proven hands-on experience in managing paid search and paid social campaigns; proficiency in Google Ads and LinkedIn Campaign Manager is essential.

• Familiarity with GA4, Google Tag Manager, and HubSpot or similar marketing automation/CRM platforms.

• Experience linking paid media performance to pipeline and revenue metrics, beyond just clicks or lead volume.

• Strong analytical and reporting skills; adept at extracting performance data, identifying trends, and translating metrics into actionable insights.

• Ability to operate across various regions, product lines, and stakeholders within a B2B context.

• Excellent organizational skills, including adherence to naming conventions, documentation practices, and structured testing methodologies.

• Previous experience in B2B SaaS or fintech/insurtech is advantageous.

• Strong organizational abilities and skill in prioritizing tasks effectively.

• Critical and innovative mindset; capable of recommending enhancements and constructively challenging oneself and team members.

• Proficient in communication, writing, and synthesizing information.

• Capacity to multitask in a dynamic, fast-paced environment.

• A team-oriented approach, demonstrating tact, diplomacy, autonomy, rigor, and discipline.

🏝️ Benefits

• Opportunities for career advancement.

• Fully remote work environment.

• Commitment to equal opportunity employment.