Paid Advertising Strategist – Ecommerce

This is a fully remote position, open to applicants in Colombia, +4 more countries.

📋 Description

• Take ownership of the execution, performance, and growth of campaigns within a designated portfolio.

• Align campaign initiatives with the broader business objectives of clients.

• Collaborate with account leadership to create and refine channel strategies within the overall media landscape.

• Manage reporting, optimizations, client communications, keyword research, ad copy creation, bid adjustments, and ongoing campaign administration.

• Implement paid social and media campaigns across platforms such as Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.

• Design and execute comprehensive campaigns across channels, ensuring timely delivery.

• Lead performance enhancements and oversee or consult on client budgets and pacing.

• Conduct quality assurance to avert errors that could adversely affect client revenue.

• Offer proactive strategic insights and identify opportunities and risks.

• Maintain client testing roadmaps and manage the next steps for experimentation projects.

• Highlight performance risks at an early stage.

• Communicate internally regarding performance, strategy, recommendations, deliverables, and actionable items.

• Deliver weekly client progress updates with insights and suggestions.

• Utilize marketing and business strategies to implement comprehensive paid social and media programs.

• Use data to convey results and outline clear next steps for clients and stakeholders.

• Apply AI technologies to improve and optimize business operations.

⛳️ Requirements

• 2-3 years of experience in digital marketing; 1-2 years in an agency environment.

• A minimum of 2-3 years of hands-on experience with at least two paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising platforms.

• Knowledge of bid optimization, keyword research, ad copy development, campaign strategies, and optimization techniques.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong grasp of full-funnel marketing principles.

• Excellent written and verbal communication abilities.

• Exceptional organizational and project management skills.

• Self-driven with a strong ambition to excel.

• Outstanding interpersonal skills.

• Confidence in client-facing presentations and communications.

• Strong work ethic and capacity for rapid, independent learning.

• Interest in building a long-term relationship with a growing organization.

🏝️ Benefits

• Equal Opportunity Employer

• People-first culture that values diversity, inclusion, and a variety of backgrounds and experiences.