Paid Advertising Strategist

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Take charge of the execution, performance, and growth of campaigns within a designated portfolio.

• Align campaign initiatives with the broader business objectives of clients.

• Collaborate with account leadership to create and refine service strategies within the overall media mix.

• Manage reporting, optimizations, client communications, keyword research, ad copy creation, bid adjustments, and regular campaign oversight.

• Implement performance marketing across various paid social and media platforms, including Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.

• Develop and execute end-to-end campaigns across channels, ensuring timely delivery.

• Lead optimization initiatives to enhance performance in relation to established goals.

• Oversee client budgets, provide advice on budget modifications, and ensure precise budget tracking.

• Conduct quality assurance to avoid errors that could adversely impact client revenue.

• Offer proactive strategic recommendations while identifying opportunities and potential risks.

• Maintain client testing roadmaps and manage the next steps for experimentation.

• Identify performance risks early and differentiate between normal fluctuations and real account threats.

• Communicate internally regarding performance, strategy, recommendations, deliverables, and action items.

• Deliver weekly client progress summaries featuring performance insights and future recommendations.

• Leverage knowledge of marketing funnels and paid media strategies.

• Utilize Power Digital’s Power Circuit and Nova ecosystems.

• Manage performance reporting and communicate strategic insights.

• Use data to narrate a story and present results along with subsequent steps to clients and stakeholders.

• Incorporate AI technologies to improve and optimize business processes.

⛳️ Requirements

• 2-3 years of experience in digital marketing; 1-2 years in an agency environment.

• At least 2-3 years of hands-on experience with a minimum of two paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other paid advertising networks.

• Experience in campaign development and optimization, including bid adjustments, keyword research, ad copy creation, campaign strategies, and optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong grasp of full-funnel marketing principles.

• Excellent written and verbal communication abilities.

• Strong organizational and project management capabilities.

• Self-driven with a robust desire to achieve success.

• Outstanding interpersonal skills.

• Confident in client-facing presentations and communications.

• Strong work ethic with the ability to learn quickly and independently.

• Interest in establishing a long-term relationship with a growing organization.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity and inclusion across race, gender identity, age, disability status, veteran status, sexual orientation, religion, and other identities.