Paid Advertising Specialist – Ecommerce

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Assist in the execution and performance management of paid advertising campaigns across a diverse portfolio.

• Collaborate with lead Strategists or take full ownership of end-to-end strategy for selected key clients.

• Ensure precise setup, tracking, naming conventions, and thorough QA across Meta, Google, TikTok, and other paid advertising platforms.

• Oversee timelines, budgets, pacing, and daily campaign performance.

• Implement and enhance paid advertising initiatives, including ad creation, reporting, pacing, and performance oversight.

• Discover growth opportunities, develop test hypotheses, and propose data-driven optimizations that align with client objectives.

• Integrate client goals, limitations, and brand characteristics into execution and strategic choices.

• Address performance fluctuations, technical challenges, and campaign adjustments through solution-oriented problem-solving.

• Monitor budget pacing and planned expenditures, highlighting risks and opportunities.

• Oversee client testing roadmaps, outline subsequent steps, and prioritize experiments.

• Ensure timely launches, updates, and delivery of key campaign outputs.

• Create and deliver performance reports and summaries utilizing data storytelling techniques.

• Utilize Power Digital’s Nova ecosystem, which includes Power Circuit and nova Creative Affinity.

• Propose ideas, efficiencies, frameworks, or process enhancements.

• Employ AI technologies to boost efficiency, performance analysis, and operational workflows.

⛳️ Requirements

• 1-2 years of experience in digital marketing; agency experience is a plus.

• At least 1 year of experience in Direct Response marketing, specifically within E-Commerce; Lead Generation and B2B experience is advantageous.

• 1+ years of experience with Meta or Google Ads for direct response campaigns; familiarity with other platforms is a bonus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.).

• 1+ years of experience in leading paid advertising strategies for direct response marketing initiatives.

• 1+ years of experience with Google Analytics and Shopify; other technical platforms are a plus.

• 1 year of experience in client-facing roles and managing communications.

• Strong Excel skills with a comprehensive understanding of advanced Excel functionalities.

• Excellent data analytical skills.

• Highly reliable, self-motivated, energetic, and possess a positive attitude with strong organizational and time management abilities.

• Entrepreneurial mindset with a passion for problem-solving, continuous learning, and personal growth.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity, inclusion, and appreciation of varied employee backgrounds.

• No fees associated with application, processing, or training.