Paid Ads Specialist, Russian, English

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and oversee Meta advertising campaigns targeting both Russian- and English-speaking audiences.

• Configure targeting, audience segments, placements, budgets, and campaign frameworks.

• Monitor the performance of campaigns and enhance them based on the results.

• Analyze which creatives and audiences yield the best outcomes.

• Offer suggestions for creative testing and improvements to campaigns.

• Keep track of relevant market trends and competitor advertising strategies.

• Utilize visuals and ad copy provided by the marketing team; creation of ad creatives from scratch is not required.

• Identify the most effective creatives and audiences, recommending necessary changes or tests.

• Convert performance insights into actionable recommendations for the marketing team.

⛳️ Requirements

• Minimum of 2 years of practical experience with Meta Ads.

• Proven experience with lead generation campaigns.

• Strong knowledge of Meta Ads Manager, including targeting, campaign structures, and optimization techniques.

• Experience engaging with Russian- and English-speaking audiences.

• Excellent analytical skills with the capability to make data-driven decisions based on campaign metrics.

• Exceptional attention to detail.

• Fluency in Russian and proficient spoken and written English.

• Ability to work independently and take responsibility for campaign outcomes.

• Experience in recruitment, HR, relocation, career services, or other expert-driven sectors is an advantage.

• Familiarity with conducting competitor and advertising market research is a plus.

• Experience with Meta Pixel, Conversions API, or other tracking tools is beneficial.

• Knowledge of Google Analytics or similar analytics platforms is a plus.

• A CV, a brief overview of your Meta Ads experience, and examples of managed campaigns are required for application.

🏝️ Benefits

• Part-time position — approximately 10 hours per week.

• Fully remote work environment.

• Flexible working hours.

• Opportunity to influence campaign strategy and optimization through your expertise.

• Direct contribution to campaign performance and lead generation efforts.