Paid Ads Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take ownership of and manage paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), and Microsoft Ads (Bing).

• Oversee monthly advertising budgets of up to $100,000, allocating funds strategically.

• Create, launch, manage, and optimize campaigns to enhance ROAS, revenue, and profitability.

• Direct Google Shopping, Performance Max, Search, Display, and remarketing campaigns.

• Supervise Meta prospecting, retargeting, catalog, and dynamic product advertising campaigns.

• Seek opportunities to venture into ChatGPT Ads and other emerging AI-driven advertising channels.

• Assess campaign structures, bidding strategies, audience targeting, and budget allocation.

• Track and enhance ROAS, CPA, CPC, CTR, conversion rates, and customer acquisition costs.

• Analyze campaign performance, detect inefficiencies and wasted ad spend, and scale successful campaigns.

• Conduct A/B testing on creatives, messaging, audiences, landing pages, and bidding strategies.

• Collaborate with marketing and eCommerce teams on promotions, inventory, seasonal demand, and business objectives.

• Manage and optimize product feeds in Google Merchant Center, Meta Commerce Manager, and Microsoft Merchant Center.

• Enhance product titles, descriptions, categorization, and feed segmentation.

• Formulate product-specific advertising strategies for brands, categories, and SKUs.

• Resolve product disapprovals, feed issues, and advertising policy restrictions.

• Deliver actionable reporting on advertising spend, revenue, profitability, and campaign performance.

• Utilize GA4, Google Tag Manager, and platform reporting tools to confirm performance and conversion tracking.

• Ensure accurate tracking of purchases, revenue, and conversion events.

• Identify attribution discrepancies and provide recommendations for improvements, budget adjustments, and growth opportunities.

⛳️ Requirements

• 3–5+ years of hands-on paid advertising experience, ideally in an eCommerce setting.

• Proven experience managing monthly advertising budgets between $50,000 and $100,000 or more.

• Strong expertise in Google Ads, Meta Ads Manager, and Microsoft Advertising.

• Demonstrated ability to manage and optimize Google Shopping and Performance Max campaigns.

• Comprehensive understanding of eCommerce advertising strategies, including product feeds, remarketing, audience segmentation, and customer acquisition.

• Experience with Google Merchant Center and managing extensive product catalogs.

• Proficient in GA4, Google Tag Manager, and conversion tracking.

• Capability to analyze advertising performance and convert data into actionable strategies.

• Strong grasp of ROAS, customer acquisition costs, conversion rates, and advertising profitability.

• Ability to independently manage advertising campaigns, identify challenges, and implement solutions.

• Excellent communication skills to clearly convey performance, challenges, and opportunities.

• Experience in the automotive aftermarket industry is a significant advantage, particularly in diesel performance, truck parts, accessories, or automotive eCommerce.

• Familiarity with advertising complex product catalogs that require vehicle fitment information (Year, Make, Model).

• Knowledge of automotive aftermarket brands, product categories, and customer purchasing behaviors.

• Experience managing advertising for Shopify-based eCommerce businesses.

• Familiarity with feed optimization platforms such as GoDataFeed, DataFeedWatch, or similar tools.

• Experience with advanced conversion tracking, Enhanced Conversions, and Meta Conversions API.

• Knowledge of profit-based bidding strategies and contribution margin optimization.

• Experience with ChatGPT Ads, AI-driven advertising placements, or emerging conversational advertising platforms is a considerable advantage.

• Proven track record of scaling multi-channel paid advertising programs while preserving or enhancing profitability.

• Must be located and residing in a Latin American (LATAM) country.

• Resume must be submitted in English.

🏝️ Benefits

• 100% remote work environment.

• Initial 90 days: Part-time, 20 hours per week, under a contractor agreement.

• After 90 days: Transition to a full-time position, 40 hours per week.

• Schedule: Flexible within U.S. business hours.

• U.S. holidays OFF.

• Full-time PTO and benefits available after transitioning to full-time.